People do not just like a fast website. They expect it. It’s 2018 and as far as consumers are concerned they shouldn’t have to wait for more than two seconds for a web page to load – not if there are other sites with the same kind of information that can do that.
Of course, it should also be noted that Google prefers fast websites as well. In fact, speed is a ranking factor for Google. The search engine giant is determined to focus on ranking websites based on mobile experience, so now is really the time for businesses to work on delivering the fastest and smoothest desktop and mobile experience they can.
Why is Website Speed Important on Both Desktop and Mobile Devices?
First of all, loading time is a major factor that contributes to website abandonment. Most users have very little patience for a web page that takes a while to load. 40% of users leave a page if it takes more than three seconds to load and every second delay in page speed can lead to a 7% reduction in conversion and 11% decline in page views.
When a prospective customer is not satisfied (or even frustrated) with the performance and speed of your website, he or she is less likely to make a purchase or even visit your website again.
Ok, so what is the standard speed? If we are talking in terms of seconds, then just consider this: 47% of users expect a web page to load in less than two seconds. Yes, we know what you’re thinking – people are impatient. They want access to things and information instantly.
What could be slowing your website down? 80% of a webpage’s load time is spent rendering the many coded elements on a page. Those elements include scripts, images, style sheets, plugins, and everything else that make up your website. If you want to speed up the load time of your web pages for all users (which you should) then you should definitely consider optimizing those elements.
You Might Need a New Design
If your website design is not completely optimized for speed, it may be hurting your business. And if you believe you have done what you can to optimize your website and your page speed analysis still shows “slow” then you would really benefit from having a website audit performed by professionals. Danger Dynamite’s team can do the audit, find what’s slowing your website down and finally make your pages fast and give your audience the information they want INSTANTLY.