Design has a profound effect on conversion, that is, the ability for your website to complete its function.
The internet is expanding at an exponential rate, and with it, the level of competition for Google’s handy web crawlers. We have moved from a simpler, keyword-stuffing era into a vast and ever-changing SEO landscape. Everything you do online starts with a website. As your business fights for keyword supremacy, every page on your site needs to perform, link together, contain actionable items, feature elegant design, and customize photo and video content. As your business grows, it’s integral to have a website that can perform alongside you. Hiring an agency ensures that both the technical and user-facing parts of your website work together to encourage conversions.
HOW DOES DESIGN AFFECT YOUR WEBSITE PERFORMANCE?
Design has a profound effect on conversion, that is, the ability for your website to complete its function. If you own a retail location with e-commerce, then the function of your website is for people to browse and purchase items; whereas, if you own a business that caters to other companies, your website’s function may be to describe your services and have people contact you. The design of your website affects the ability of a visitor to complete your website’s goal. A cluttered, slow-performing, and difficult-to-navigate website will ultimately take all your hard SEO, social, and email marketing work and throw it out the window.
WHEN YOUR WEBSITE IS BUILT BY A PROFESSIONAL, IT WILL:
- Immediately convey your services on the landing page
- Have mobile responsiveness or be mobile-first
- Your site navigation and site map should align with your website’s goals
- Have imagery, design, and content that is applicable, unique, and communicative
- Represent your brand and values
- Be SEO optimized and crawlable
- Secure your E-commerce with Secure Sockets Layer (SSL) Certificate
- Feature reviews and client testimonials
- Have voice-search compatible information
- Be updated regularly to ensure relevancy
- Be monitored for server and page errors
YOUR WEBSITE IS FUNCTIONING POORLY IF IT HAS:
- Numerous orphan pages and bad linking strategies; poor site navigation
- Over-use of stock photo and video
- Images and design elements that are too large
- Too much clutter, overuse of colour, or unorganized content
- Poor viewing on mobile devices or has no mobile compatibility
- Too many colours which are not web-based
WE BUILD HIGH-PERFORMING WEBSITES FOR OUR CLIENTS IN SASKATOON.
Using the above metrics, we design a website that meets the exact needs of your business––no salesy bologna needed. We want to grow with you, and the website is the seed. We start with good branding and market research to build out a plan for a competitive, values-based strategy to make your website visible, well functioning, and easy to navigate for new and returning clients. We work hard to make every piece of your website count.
A WEBSITE THAT CHECKS ALL THE BOXES AND PERFORMS WELL:
- Immediately conveys service on the landing page
- Has mobile responsiveness, or is mobile-first
- Navigation is aligned with goals
- Imagery is applicable and communicates conversion (goal)
- Is SEO optimized for: Performance, Accessibility, On-page Keyword focus and proper inbound/outbound linking strategies