Recently, in our local social media scene, we watched a local business get burned in a most glorious fashion when trying to go to battle with a customer who left a negative Facebook review. Â Not only did the business embarrass themselves, they inadvertently recruited...
You’re the face of your brand, and your headshot should tell the story you want others to see. As a species, humans are naturally visual. We form opinions of individuals and companies around us within the first few seconds of seeing them. Is this person trustworthy?...
Years ago, it didn’t matter much if your website was not mobile-friendly or if you didn’t even have a website. Not having a social media account wasn’t a problem either. As an HVAC company, people did not expect you to be “internet...
A decade ago, the legal industry became over-saturated, and even now, in 2018, many of the law firms are still feeling it, which has a negative effect on partners. For one, it has become harder for lawyers to get ideal clients and secondly, there’s tough competition...
Marketing agencies experience ample temptation to switch up their branding and morph into something new. It’s part of constantly being deep in the creative process, always looking for new and exciting ways to communicate a brands message. This creative process...
No one can deny that content marketing plays a huge role in the success of businesses these days. Together with social media, it can greatly help you achieve your business goals. Not only is content marketing among the biggest changes we’ve seen in how brands...