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What are Backlinks and Why are they Important?
When it comes to the world of search engine optimization (SEO), there are few components that are quite as vital as backlinks. These handy little tools are one of the most useful objects in any website’s SEO toolbox. Knowing what backlinks are and how they can...
Google and Good SEO Strategies
Every entrepreneur and website owner in the world knows that making your site successful is all about having great search engine optimization (SEO). But you can’t format for just any search engine. While there are multiple search engines available to users all across...
The Benefits of Partnering With a Digital Marketing Company
Are you concerned that your company is not doing enough when it comes to digital marketing? Don’t worry, you are not alone. In fact, as of 2018, half of all small businesses were only using two or fewer platforms in their digital marketing strategy. This is simply not...
Knowing the Difference Between Paid and Organic Search
The first page of the Google search results. It is the holy grail that every business is after, but only a few ever achieve. Luckily for you, we are well versed in Google search results and the methods that they use. But, unfortunately, how to get to the first results...
How to Expand Your Social Media Audience
Social media platforms are an amazing tool for businesses. They can give potential customers valuable insight about a product or service. They can also help a business increase its brand recognition. However, before any of this can happen, a business needs to obtain...
Which Social Media Platforms Should Your Business Be Using?
The modern business has access to one of the most powerful marketing tools in history: social media. This amazing tool allows businesses to reach hundreds, thousands or sometimes millions of potential clients. However, before a business owner or marketer can utilize...
Working Images To Your SEO Benefit
When working on your SEO strategy, it’s essential to try to use as many channels as possible in order to improve your search ranking. A good way to do this is narrowing the field with good keyword research, but you also want to make sure to optimize everything...
Do You Have Your Google My Business Listing Up And Running?
When it comes to small businesses trying to get their digital marketing off the ground, one of the best things that you can do is try to establish a local SEO presence. For example, a car shop trying to rank for “mechanic” is going to have a hard time...
6 of the Best Social Media Campaigns and Brand Accounts to Watch
What if one small change could explosively grow your business overnight? The secret is simple: social media marketing. Unfortunately, many companies don't know how to use social media in a successful way. Keep reading to discover the best social media campaigns and...
Custom Photo Shoot vs. Stock Photography: The Pros and Cons
55 percent of a first impression is visual. In marketing, creating a good visual first impression is key to drawing a customer in and making them want to make a purchase. If you're considering using stock photos on your site instead of planning a custom photo shoot...