People today spend hours and hours on their phones and tablets. Some may even say that they spend more time on their smartphones than they do interacting with actual people. It is therefore not surprising that businesses approach and interact with consumers through their mobile websites. That is why mobile user experience is extremely important.
Think about the last time you made an online purchase. Was it difficult to navigate the website? Did you find the product easily? Was the checkout process hassle-free? If you had a great experience buying from a particular website, there is a big chance you'll choose them when you need to make a purchase again. Just as how a bad user experience will probably keep you from ever checking that website in the future.
Why is Mobile User Experience Important?
Mobile user experience grows in importance as mobile devices continue to be constantly used on a daily basis. Mobile devices trump traditional desktops and laptops as they are easier to use, faster, and more readily available.
Picture yourself riding a bus and caught in traffic. You see something that caught your interest and you want to "Google" it to get more information. Since Google is mobile-friendly, it is very easy to use even with your phone. This scenario is quite common. In fact, these days, Google gets more search queries from users using their mobile devices than it does from those using PCs. Additionally, Google rewards websites that are mobile-friendly. That is why it is important that your website should be ready to accommodate mobile users as their numbers steadily increase.
A few years back, the major concern is that the screen size of mobile devices is a whole lot smaller than desktops and laptops and maintaining readability proved to be a challenge. But having user experience in mind, website designers and developers have come up with solutions that make mobile websites clear, easy to navigate, and easy to consume, in terms of layout, style, and of course, content. As a business owner, you should make sure that your website is able to convey your messages and important information about your products and services on any screen size.
In conclusion, mobile user experience is extremely important due to the number of users that are steadily becoming more and more active and dependent on mobile platforms. So if you want to make sure that your business maintains a strong online presence, then you should have a website that is mobile-friendly both for SEO purposes and more importantly, for your audience.
People do not just like a fast website. They expect it. It's 2018 and as far as consumers are concerned they shouldn't have to wait for more than two seconds for a web page to load - not if there are other sites with the same kind of information that can do that.
Of course, it should also be noted that Google prefers fast websites as well. In fact, speed is a ranking factor for Google. The search engine giant is determined to focus on ranking websites based on mobile experience, so now is really the time for businesses to work on delivering the fastest and smoothest desktop and mobile experience they can.
Why is Website Speed Important on Both Desktop and Mobile Devices?
First of all, loading time is a major factor that contributes to website abandonment. Most users have very little patience for a web page that takes a while to load. 40% of users leave a page if it takes more than three seconds to load and every second delay in page speed can lead to a 7% reduction in conversion and 11% decline in page views.
When a prospective customer is not satisfied (or even frustrated) with the performance and speed of your website, he or she is less likely to make a purchase or even visit your website again.
Ok, so what is the standard speed? If we are talking in terms of seconds, then just consider this: 47% of users expect a web page to load in less than two seconds. Yes, we know what you're thinking - people are impatient. They want access to things and information instantly.
What could be slowing your website down? 80% of a webpage's load time is spent rendering the many coded elements on a page. Those elements include scripts, images, style sheets, plugins, and everything else that make up your website. If you want to speed up the load time of your web pages for all users (which you should) then you should definitely consider optimizing those elements.
You Might Need a New Design
If your website design is not completely optimized for speed, it may be hurting your business. And if you believe you have done what you can to optimize your website and your page speed analysis still shows "slow" then you would really benefit from having a website audit performed by professionals. Danger Dynamite's team can do the audit, find what's slowing your website down and finally make your pages fast and give your audience the information they want INSTANTLY.