It's very exciting when you get to that point that your business is thriving in your area and attracting more and more customers through search engine results. The next step is to expand your business to other areas! However, it's not as easy as it sounds. Aside from taking care of everything for the expansion, your SEO would need tweaking as well.
If the time has come for you to expand your SEO to include additional cities, these tips can be of great help:
Expand to the Right Areas
When expanding your business, it's normal to get a little too excited and believe you know exactly what you want to happen with your business and where you want to expand. Before you make a final decision, however, you need to take some time to consider a few things, like the new city's proximity and how much time you would have to spend traveling and how much time you would have for actually running your business. It is a good idea to expand close to your city as opposed to jumping across the map.
Learn About Your Competition
You should be aware of other similar businesses that would be your competition. Why is this important? It's because the more competition you'll have in that city, the harder you are going to try and compete for spots on Google and other search engine results. You can do a Google search to see who comes up or you can have a competitor analysis done. This can help you make expanding decisions.
Make Sure You Incorporate Service Areas for SEO
As you expand your business to other cities, make sure that those are reflected in your website as well. Consider having a services area section which will greatly help potential customers when they land on your website and want to know if your products or services are available where they live.
You can also have pages on your website that are geo-targeted and service-specific. They will definitely give you a higher chance of ranking and guide customers to be where you want them.
Aside from the tips we have mentioned, there are many other ways you can enhance your local SEO as you expand your business. If you would like to know more or if you want an SEO expert to help you with a good strategy, reach out to Danger Dynamite and we'll be happy to help!
Years ago, it didn't matter much if your website was not mobile-friendly or if you didn't even have a website. Not having a social media account wasn't a problem either. As an HVAC company, people did not expect you to be "internet savvy". Times have changed and things couldn't be more different today.
Now that it's 2018, it’s to your advantage to have a digital marketing strategy in place for your HVAC business. You will also want to avoid committing these digital marketing mistakes that can affect your reputation and your business:
Having a Website That is Not Secure, Slow, and Not Mobile-Friendly
The HVAC companies that have seen the biggest growth last year started by giving their existing websites an overhaul. They reinvented their websites so they are fast, secure, and mobile-friendly – all to deliver a rewarding experience to their website guests. Why are all these changes important? Your potential clients should be able to view your website no matter what device they are using. They live busy lives so your website should be fast to load or else they'll leave and find what they need elsewhere.
Targeting the Wrong Audience
Many HVAC contractors still make the mistake of spending valuable money on marketing campaigns that are directed to just anyone and everyone, including teenagers and renters. What happens is that they are only able to reach a few viable leads. If your services are for a specific type of person (for instance, millennial homeowners), you have to know exactly how that particular consumer evolves from being just a reader of an ad or content to a loyal customer. To avoid wasting your marketing fund, a study of client behavior and demographics should be performed to define your target audience.
Failing to be Present on Social Media
Customers spend about 20% to 40% more when companies engage with them on social media. That's why it is important that you are able to form connections with your customers by responding to their reviews and comments, whether they are good or bad, offering exclusive discounts, and updating them with the latest services and products you might offer. In this age, being present on social media isn't just an option – it is a necessity.
You see, digital marketing mistakes committed by HVAC companies are often due to not knowing how to establish and manage their online presence. One way to ensure that your business will be able to build credibility online and gain potential customers is by having a reliable digital marketing firm to help you out.
Danger Dynamite has a team of professionals who can get your HVAC business the boost it needs online. Contact us and let's talk about what we can do for you!