Years ago, it didn't matter much if your website was not mobile-friendly or if you didn't even have a website. Not having a social media account wasn't a problem either. As an HVAC company, people did not expect you to be "internet savvy". Times have changed and things couldn't be more different today.
Now that it's 2018, it’s to your advantage to have a digital marketing strategy in place for your HVAC business. You will also want to avoid committing these digital marketing mistakes that can affect your reputation and your business:
Having a Website That is Not Secure, Slow, and Not Mobile-Friendly
The HVAC companies that have seen the biggest growth last year started by giving their existing websites an overhaul. They reinvented their websites so they are fast, secure, and mobile-friendly – all to deliver a rewarding experience to their website guests. Why are all these changes important? Your potential clients should be able to view your website no matter what device they are using. They live busy lives so your website should be fast to load or else they'll leave and find what they need elsewhere.
Targeting the Wrong Audience
Many HVAC contractors still make the mistake of spending valuable money on marketing campaigns that are directed to just anyone and everyone, including teenagers and renters. What happens is that they are only able to reach a few viable leads. If your services are for a specific type of person (for instance, millennial homeowners), you have to know exactly how that particular consumer evolves from being just a reader of an ad or content to a loyal customer. To avoid wasting your marketing fund, a study of client behavior and demographics should be performed to define your target audience.
Failing to be Present on Social Media
Customers spend about 20% to 40% more when companies engage with them on social media. That's why it is important that you are able to form connections with your customers by responding to their reviews and comments, whether they are good or bad, offering exclusive discounts, and updating them with the latest services and products you might offer. In this age, being present on social media isn't just an option – it is a necessity.
You see, digital marketing mistakes committed by HVAC companies are often due to not knowing how to establish and manage their online presence. One way to ensure that your business will be able to build credibility online and gain potential customers is by having a reliable digital marketing firm to help you out.
Danger Dynamite has a team of professionals who can get your HVAC business the boost it needs online. Contact us and let's talk about what we can do for you!
Digital marketing can help establish businesses, build brand awareness, and increase revenue. If you are a business owner and you are considering working with a digital marketing agency to help you boost your company's digital presence, there are a number of ways to ensure that you find the ideal agency that can meet your needs and your budget.
Before you get a digital marketing agency's services, take time to review the needs of your company at present and consider any future plans you have in mind as well.
Here are some tips to help you in choosing the right digital marketing agency for you:
Do Your Own Market Research
Even before you go out looking for a digital marketing agency, it is very important that you conduct sufficient amount of research that is dedicated to understanding your audience and your target market. Review website analytics to determine who makes up the majority of your brand's demographic. When you understand your audience, you also have a better chance of actually developing strategies that are appealing to your existing customers and prospects.
Choose the Ideal Campaign for Your Business
The right marketing campaign largely depends on the kind of audience you want to reach, as well as the type of products and services that you offer. You might want to focus on social media, or perhaps send email campaigns to your loyal customers - whatever strategy you go for, it should always be based on your target demographic and how they behave in the digital landscape.
Get Familiar with Social Media
As a business owner, it is essential for you to be familiar with the functionality of the internet and social media, especially with the ever-growing networks and communities developing online. When you are savvy with social media, you can effectively communicate with your customers. You'll also be able to understand what tactics the digital marketing agency you're working with is using to build your brand.
Compare Portfolios and Consider the Available Options
When you intend to work with a digital marketing agency, you should take the time to compare portfolios of the different projects the agency has handled. This can help you select the ideal agency. You'll want to go with one that is excellent or at least familiar with the styles of marketing that you're considering for your own business. You can request for the agency's portfolio when you meet with them in person or by simply viewing their official website.
Ready to hire a digital marketing agency? Make sure you give Danger Dynamite a call to see what we can offer and how we can help your business! We’re excited to make some awesome with you!
Undeniably, in today’s landscape, digital marketing should take up a big portion of your marketing strategy. This is understandable. After all, there’s only one place where you can find all businesses and consumers – online. If you want to be able to find them, reach them, and connect with them, you have to be present online too.
As a small business, the whole digital marketing landscape can be overwhelming, especially since trends rarely stay the same for years or even months. Also, you already have to invest your time and energy into running your business. However, that does not mean that you should be left unaware of what digital marketing strategies will maximize your return on investment for your business.
Establish Goals and Identify the Tools You Need
Just as you established your goals before you started your business, you should also have your marketing goals in mind before any strategy is employed. Be as specific as you can. For instance, you might want to generate at least 50% more leads compared to last year.
Once you have identified your goals, you need to know what digital marketing tools you need to achieve those goals.
Assess Your Existing Digital Marketing Channels
When you are thinking of the digital marketing channels that you can incorporate into your strategy, it will be helpful if you can evaluate those that you are already using. Once you have a clear idea of what you have and how they are used, you can start thinking about which ones you should keep and which to cut.
Create Your Buyer Personas
One of the most important things to know when you are marketing, whether it’s online or offline, is who you are targeting your efforts to. The best strategies have detailed buyer personas in their foundation. Needless to say, you need to create them. Your buyer personas will represent your ideal customers. As much as possible, you should use real data instead of making assumptions when creating them.
Audit Your Content
Assuming that you already have existing content. You should make a list and rank them based on their previous performance in relation to the goals you have now. The point is to figure out which of your content is working and which is not. This will help ensure that you’re creating the right kind of content for the goals you have in mind.
These are some digital marketing strategies that can help you broaden your presence online. Managing your own digital marketing can be quite overwhelming, especially when you are also busy growing your business. Here’s one more tip for you – enlist the help of professionals! Danger Dynamite has a great team that can handle your digital marketing strategies so you can focus on what you’re good at. Give us a call today!