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Friday, 27 July 2018 19:53

Put your best face forward

You’re the face of your brand, and your headshot should tell the story you want others to see.

As a species, humans are naturally visual. We form opinions of individuals and companies around us within the first few seconds of seeing them. Is this person trustworthy? Are they hardworking? Does this company appear professional? These are some of the impressions an audience gathers from a single picture.

It doesn’t matter if you are the most experienced in your field or just getting into the game, your brand influences your level of success. By investing in professional headshots, you show everyone that take your business and your professionalism seriously.

Show Your Face

To be credible as a brand you need to show the real people who make your organization possible. Humanize your brand. And be consistent across all platforms.

So where should you put your headshot?

  1. Your website ‘About Me’ or home page is a great place to start. It gives visitors a way to find someone to connect with and determine who they want to hire or support.
  1. Professional networking sites such as Linkedin are a great place to post a headshot. Headshots make your profile more prominent and less likely to be over-looked by other professionals in an otherwise endless list of “Joe Smiths”.
  1. While social networks such as Twitter, Facebook and Instagram are more casual, they are certainly one of the top means of connecting with others both socially and professionally, and should portray you just as well.
  1. Other potential places to display your headshot are publications, advertising, online communities, and business cards.

Break The Mold

It is important that photographers take the time to understand your story and how you want to be portrayed. Interesting and relevant locations for a headshot can be utilized to take your headshot to the next level. Are you a realtor? You could have your headshot taken in a nicely staged living room. Do you write travel blogs? Get captured in your element as you attend a foreign market. The possibilities are endless; it just takes a creative eye and knowing what your brand stands for to get you there and standing out.

Stay Current

As you gain exposure and engage more with your audience, the effectiveness of your headshot with associated campaigns will diminish. After all, how you looked three years ago will be much different than you look today. Keep it fresh, renew every couple of years, and let your audience know you are growing as your brand grows too.

We all want to connect with each other and know there is a real person behind the businesses and brands we interact with. Don’t be afraid to show who you are and connect with your audience. In the end an engaged audience invested in your entire story will be a strong and stable audience.

Drop me a line if you’d like to book in for an exciting headshot session. Let’s work together to tell your story!

- Janelle Wallace

Published in Blog

Digital marketing can help establish businesses, build brand awareness, and increase revenue. If you are a business owner and you are considering working with a digital marketing agency to help you boost your company's digital presence, there are a number of ways to ensure that you find the ideal agency that can meet your needs and your budget.

Before you get a digital marketing agency's services, take time to review the needs of your company at present and consider any future plans you have in mind as well.

Here are some tips to help you in choosing the right digital marketing agency for you:

Do Your Own Market Research

Even before you go out looking for a digital marketing agency, it is very important that you conduct sufficient amount of research that is dedicated to understanding your audience and your target market. Review website analytics to determine who makes up the majority of your brand's demographic. When you understand your audience, you also have a better chance of actually developing strategies that are appealing to your existing customers and prospects.

Choose the Ideal Campaign for Your Business

The right marketing campaign largely depends on the kind of audience you want to reach, as well as the type of products and services that you offer. You might want to focus on social media, or perhaps send email campaigns to your loyal customers - whatever strategy you go for, it should always be based on your target demographic and how they behave in the digital landscape.

Get Familiar with Social Media

As a business owner, it is essential for you to be familiar with the functionality of the internet and social media, especially with the ever-growing networks and communities developing online. When you are savvy with social media, you can effectively communicate with your customers. You'll also be able to understand what tactics the digital marketing agency you're working with is using to build your brand.

Compare Portfolios and Consider the Available Options

When you intend to work with a digital marketing agency, you should take the time to compare portfolios of the different projects the agency has handled. This can help you select the ideal agency. You'll want to go with one that is excellent or at least familiar with the styles of marketing that you're considering for your own business. You can request for the agency's portfolio when you meet with them in person or by simply viewing their official website.

Ready to hire a digital marketing agency? Make sure you give Danger Dynamite a call to see what we can offer and how we can help your business! We’re excited to make some awesome with you!

Published in Blog
Wednesday, 18 April 2018 14:09

Digital Marketing Strategies You Should Try

Undeniably, in today’s landscape, digital marketing should take up a big portion of your marketing strategy. This is understandable. After all, there’s only one place where you can find all businesses and consumers – online. If you want to be able to find them, reach them, and connect with them, you have to be present online too.

As a small business, the whole digital marketing landscape can be overwhelming, especially since trends rarely stay the same for years or even months. Also, you already have to invest your time and energy into running your business. However, that does not mean that you should be left unaware of what digital marketing strategies will maximize your return on investment for your business.

Establish Goals and Identify the Tools You Need

Just as you established your goals before you started your business, you should also have your marketing goals in mind before any strategy is employed. Be as specific as you can. For instance, you might want to generate at least 50% more leads compared to last year.

Once you have identified your goals, you need to know what digital marketing tools you need to achieve those goals.

Assess Your Existing Digital Marketing Channels

When you are thinking of the digital marketing channels that you can incorporate into your strategy, it will be helpful if you can evaluate those that you are already using. Once you have a clear idea of what you have and how they are used, you can start thinking about which ones you should keep and which to cut.

Create Your Buyer Personas

One of the most important things to know when you are marketing, whether it’s online or offline, is who you are targeting your efforts to. The best strategies have detailed buyer personas in their foundation. Needless to say, you need to create them. Your buyer personas will represent your ideal customers. As much as possible, you should use real data instead of making assumptions when creating them.

Audit Your Content

Assuming that you already have existing content. You should make a list and rank them based on their previous performance in relation to the goals you have now. The point is to figure out which of your content is working and which is not. This will help ensure that you’re creating the right kind of content for the goals you have in mind.

These are some digital marketing strategies that can help you broaden your presence online. Managing your own digital marketing can be quite overwhelming, especially when you are also busy growing your business. Here’s one more tip for you – enlist the help of professionals! Danger Dynamite has a great team that can handle your digital marketing strategies so you can focus on what you’re good at. Give us a call today!

Published in Blog