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Friday, 27 July 2018 19:53

Put your best face forward

You’re the face of your brand, and your headshot should tell the story you want others to see.

As a species, humans are naturally visual. We form opinions of individuals and companies around us within the first few seconds of seeing them. Is this person trustworthy? Are they hardworking? Does this company appear professional? These are some of the impressions an audience gathers from a single picture.

It doesn’t matter if you are the most experienced in your field or just getting into the game, your brand influences your level of success. By investing in professional headshots, you show everyone that take your business and your professionalism seriously.

Show Your Face

To be credible as a brand you need to show the real people who make your organization possible. Humanize your brand. And be consistent across all platforms.

So where should you put your headshot?

  1. Your website ‘About Me’ or home page is a great place to start. It gives visitors a way to find someone to connect with and determine who they want to hire or support.
  1. Professional networking sites such as Linkedin are a great place to post a headshot. Headshots make your profile more prominent and less likely to be over-looked by other professionals in an otherwise endless list of “Joe Smiths”.
  1. While social networks such as Twitter, Facebook and Instagram are more casual, they are certainly one of the top means of connecting with others both socially and professionally, and should portray you just as well.
  1. Other potential places to display your headshot are publications, advertising, online communities, and business cards.

Break The Mold

It is important that photographers take the time to understand your story and how you want to be portrayed. Interesting and relevant locations for a headshot can be utilized to take your headshot to the next level. Are you a realtor? You could have your headshot taken in a nicely staged living room. Do you write travel blogs? Get captured in your element as you attend a foreign market. The possibilities are endless; it just takes a creative eye and knowing what your brand stands for to get you there and standing out.

Stay Current

As you gain exposure and engage more with your audience, the effectiveness of your headshot with associated campaigns will diminish. After all, how you looked three years ago will be much different than you look today. Keep it fresh, renew every couple of years, and let your audience know you are growing as your brand grows too.

We all want to connect with each other and know there is a real person behind the businesses and brands we interact with. Don’t be afraid to show who you are and connect with your audience. In the end an engaged audience invested in your entire story will be a strong and stable audience.

Drop me a line if you’d like to book in for an exciting headshot session. Let’s work together to tell your story!

- Janelle Wallace

Published in Blog
Thursday, 28 June 2018 09:48

How Fast Should Your Website Be?

People do not just like a fast website. They expect it. It's 2018 and as far as consumers are concerned they shouldn't have to wait for more than two seconds for a web page to load - not if there are other sites with the same kind of information that can do that.

Of course, it should also be noted that Google prefers fast websites as well. In fact, speed is a ranking factor for Google. The search engine giant is determined to focus on ranking websites based on mobile experience, so now is really the time for businesses to work on delivering the fastest and smoothest desktop and mobile experience they can.

Why is Website Speed Important on Both Desktop and Mobile Devices?

First of all, loading time is a major factor that contributes to website abandonment. Most users have very little patience for a web page that takes a while to load. 40% of users leave a page if it takes more than three seconds to load and every second delay in page speed can lead to a 7% reduction in conversion and 11% decline in page views.

When a prospective customer is not satisfied (or even frustrated) with the performance and speed of your website, he or she is less likely to make a purchase or even visit your website again.

Ok, so what is the standard speed? If we are talking in terms of seconds, then just consider this: 47% of users expect a web page to load in less than two seconds. Yes, we know what you're thinking - people are impatient. They want access to things and information instantly.

What could be slowing your website down? 80% of a webpage's load time is spent rendering the many coded elements on a page. Those elements include scripts, images, style sheets, plugins, and everything else that make up your website. If you want to speed up the load time of your web pages for all users (which you should) then you should definitely consider optimizing those elements.

You Might Need a New Design

If your website design is not completely optimized for speed, it may be hurting your business. And if you believe you have done what you can to optimize your website and your page speed analysis still shows "slow" then you would really benefit from having a website audit performed by professionals. Danger Dynamite's team can do the audit, find what's slowing your website down and finally make your pages fast and give your audience the information they want INSTANTLY.

Published in Blog

Years ago, it didn't matter much if your website was not mobile-friendly or if you didn't even have a website. Not having a social media account wasn't a problem either. As an HVAC company, people did not expect you to be "internet savvy". Times have changed and things couldn't be more different today.

Now that it's 2018, it’s to your advantage to have a digital marketing strategy in place for your HVAC business. You will also want to avoid committing these digital marketing mistakes that can affect your reputation and your business:

Having a Website That is Not Secure, Slow, and Not Mobile-Friendly

The HVAC companies that have seen the biggest growth last year started by giving their existing websites an overhaul. They reinvented their websites so they are fast, secure, and mobile-friendly – all to deliver a rewarding experience to their website guests. Why are all these changes important? Your potential clients should be able to view your website no matter what device they are using. They live busy lives so your website should be fast to load or else they'll leave and find what they need elsewhere.

Targeting the Wrong Audience

Many HVAC contractors still make the mistake of spending valuable money on marketing campaigns that are directed to just anyone and everyone, including teenagers and renters.  What happens is that they are only able to reach a few viable leads. If your services are for a specific type of person (for instance, millennial homeowners), you have to know exactly how that particular consumer evolves from being just a reader of an ad or content to a loyal customer. To avoid wasting your marketing fund, a study of client behavior and demographics should be performed to define your target audience.

Failing to be Present on Social Media

Customers spend about 20% to 40% more when companies engage with them on social media. That's why it is important that you are able to form connections with your customers by responding to their reviews and comments, whether they are good or bad, offering exclusive discounts, and updating them with the latest services and products you might offer. In this age, being present on social media isn't just an option – it is a necessity.

You see, digital marketing mistakes committed by HVAC companies are often due to not knowing how to establish and manage their online presence. One way to ensure that your business will be able to build credibility online and gain potential customers is by having a reliable digital marketing firm to help you out.

Danger Dynamite has a team of professionals who can get your HVAC business the boost it needs online. Contact us and let's talk about what we can do for you! 

Published in Blog
Thursday, 14 June 2018 09:40

What Can an SEO Company Do for You?

When we tell people outside the industry that we are an SEO company, we often get asked what it is that we actually do. This is only fair, especially if someone has been told that their business needs an SEO company to help them.

So let's get to the question – what does an SEO company do? For you to understand all that we do, we need to start by defining what SEO is. SEO or Search Engine Optimization is the process of improving a webpage's search ranking to ultimately increase the brand's online visibility.

An SEO company provides services to help brands achieve those goals. When your site is more attractive and better optimized for search engines, it is more likely that your website will land on the first page of search results when people search for information relevant to your industry.

An SEO company consists of a team of experts who are knowledgeable in various areas of SEO. These pros offer an array of services, including auditing your website, creating a tailored strategy that would meet your business goals, and implementing the tactics that will ultimately help you increase your visibility and drive your business.

Here are a few things an SEO company does:

Improve Your Search Engine Rankings

A good SEO company can help your website rank high in search engines. With the latest tools and proven strategies, an SEO company will make your website look more attractive to Google and other search engines. The higher your content ranks in search engines for important keywords and phrases, the higher your chances of getting new and relevant leads will be too.

Improve Your Website Traffic

Aside from helping your website rank higher on search engines, an SEO company can also help improve the quality of the traffic that your website is getting. Consider this, if you are ranking high for keywords and phrases that are aligned with your service or product then the traffic you receive will be more relevant as well.

Deliver Measurable Results

An SEO firm can help your company grow by providing measurable results. The good thing about SEO is that unlike other traditional marketing strategies, it can be tracked and precisely measured throughout the entire process. An SEO company can provide you with analytics that can include traffic volumes and their sources, search engine positions, and a lot more.

Here are some of the different services that an SEO company can offer:

  • Website Analysis
  • SEO Strategy Development
  • SEO Tool Setup
  • Optimization Execution
  • Ongoing SEO Services (blogging, link-building campaigns, and more)

Take note that not all SEO companies are the same. There are the good ones that use the best practices and work hard to help business websites improve their ranking. There are also those who use tactics that may be effective in delivering quick results but will eventually cause your site to be penalized and threaten your reputation.

In the current digital landscape, your business needs an SEO company. You need one that can understand your business goals and tailor services according to those goals. That's what Danger Dynamite offers. Contact us and we'll answer all your SEO-related questions! 

Published in Blog
Thursday, 07 June 2018 09:36

How to Market Your Law Firm Online

A decade ago, the legal industry became over-saturated, and even now, in 2018, many of the law firms are still feeling it, which has a negative effect on partners. For one, it has become harder for lawyers to get ideal clients and secondly, there’s tough competition when it comes to acquiring the best, new talent.

It is no wonder then that most law firms are searching for more effective ways to land new clients and get the best recruits out there. Having an impactful digital marketing strategy for your law firm can help you achieve both goals.

When you market your law practice successfully, you are making yourself visible to new clients, and you are providing them with an opportunity to reach out and hire you. Other law firms also recognize the need for digital marketing, so you need to be able to outperform and outrank them. Here are five marketing trends that can help you catch the interest of new clients and talents:

Make Yours the Go-To Website for Clients and Talents

Years ago, people turned to the Yellow Pages when they were in need of something or if they were looking for a local business. Now, about 93% of consumers simply go online to perform the same searches. This is why your law firm's website is your number one asset – at least when it comes to digital marketing. It all starts and finishes with your website. If you want to attract and convert clients and find new talent, your website shouldn't merely exist. It has to be excellent: easy to find, appealing, mobile-friendly, speedy, and authoritative.

Have Content Marketing and SEO Strategies for Lawyers in Place

Search Engine Optimization (SEO) is the key to making your website rank on the first page of search engine results page when people search for keywords related to your industry. If you want to be seen, your law firm's website needs to land on Google's first page, as over 55% of all clicks go to the top three organic search results.

Don't forget about the importance of content marketing either! Remember that what your website is presenting – be it in text or images – contributes to a person's decision to contact you, or not. So ask yourself, do I have a blog? Is it easy to read, informative, and entertaining? Is my content powerful enough to encourage possible recruits and prospective clients to take action?

Expand the Reach of Your Online Footprint

As you may know, you do not have to fight battles only on your home turf. There’s an incentive to claim online real estate outside of your website as well. Step one, you need a Facebook page. The reason is that 95% of millennials expect brands to be present on Facebook. And it's not just them. About 87% of those who fall under the Generation X category and even 70% of people between the ages of 45 and 60 believe that brands should have a Facebook page. In a big way, being on Facebook humanizes you, and gives people a quick look at what goes on in your law firm. Remember that to many people, lawyers can be stuffy and inaccessible. You can prove them wrong by posting about other activities that you do like charities, sports events, and more. A great digital marketing team can help you determine the right social media platform for your law firm.

Do Not Discount the Power of Email Marketing for Lawyers

It’s been said that everyone has to use legal services at least twice in their lifetime. That means when you take on a client, you also have an opportunity to build loyalty and become their lawyer or their brother's lawyer, or their daughter's lawyer, or even their colleague's lawyer potentially for life. One good way to connect with clients is through email marketing. Since 92% of adults use email on a regular basis, it is an effective way to stay relevant to your prospects.

These are just some ways you can market your law firm online. Of course, there are other excellent strategies that your law practice can utilize. But the one thing that you should certainly consider is to get a reputable digital marketing agency that recognizes and meets your needs. Danger Dynamite can do that and more for you. Give us a call and find out why choosing us is the best decision for your law firm.

Published in Blog

Digital marketing can help establish businesses, build brand awareness, and increase revenue. If you are a business owner and you are considering working with a digital marketing agency to help you boost your company's digital presence, there are a number of ways to ensure that you find the ideal agency that can meet your needs and your budget.

Before you get a digital marketing agency's services, take time to review the needs of your company at present and consider any future plans you have in mind as well.

Here are some tips to help you in choosing the right digital marketing agency for you:

Do Your Own Market Research

Even before you go out looking for a digital marketing agency, it is very important that you conduct sufficient amount of research that is dedicated to understanding your audience and your target market. Review website analytics to determine who makes up the majority of your brand's demographic. When you understand your audience, you also have a better chance of actually developing strategies that are appealing to your existing customers and prospects.

Choose the Ideal Campaign for Your Business

The right marketing campaign largely depends on the kind of audience you want to reach, as well as the type of products and services that you offer. You might want to focus on social media, or perhaps send email campaigns to your loyal customers - whatever strategy you go for, it should always be based on your target demographic and how they behave in the digital landscape.

Get Familiar with Social Media

As a business owner, it is essential for you to be familiar with the functionality of the internet and social media, especially with the ever-growing networks and communities developing online. When you are savvy with social media, you can effectively communicate with your customers. You'll also be able to understand what tactics the digital marketing agency you're working with is using to build your brand.

Compare Portfolios and Consider the Available Options

When you intend to work with a digital marketing agency, you should take the time to compare portfolios of the different projects the agency has handled. This can help you select the ideal agency. You'll want to go with one that is excellent or at least familiar with the styles of marketing that you're considering for your own business. You can request for the agency's portfolio when you meet with them in person or by simply viewing their official website.

Ready to hire a digital marketing agency? Make sure you give Danger Dynamite a call to see what we can offer and how we can help your business! We’re excited to make some awesome with you!

Published in Blog
Wednesday, 18 April 2018 14:14

You Need Professional Web Design Services

Your website is not that different from the front of your shop or office. It plays an important role in making sure that you achieve success. When people pass by your business, you want to make a positive impression - good enough to make them pause and step inside to explore more of what you have to offer. Your website should function the same. You want to impress people who visit your website from the moment the homepage populates. Otherwise, they will go somewhere else.

When people visit your website, they expect to see quality and professionalism. You want them to feel that they are in the right place where they can find the information that they're looking for and the services or products that they need.

The very last thing you want is for guests to think that your website is poorly created or a scam.

Because 75% of web visitors judge a brand's credibility based on web design, it's only appropriate that your website tells your story and showcases your brand professionally. The only way you can achieve that is by getting web design services from actual professional designers.

A professionally designed website can set you apart from your competition. Do not forget that there are already millions of websites out there from the same industry as yours. You are definitely up against some stiff competition. If you are able to produce a high-quality website that looks really professional and inviting, then you are one step closer to achieving online success. You don't want to drown in the sea of plain-looking websites. You want to stand out!

A website that is created by a professional will also improve your marketing campaign. Because a website with excellent design generates interest and customers, potential customers will stay on your website and you won't be disappointed with high bounce rates! This helps your rank in Google search results, too.

Your website serves as the foundation for your online business. A website that looks like it was created by a fifth-grader is suspicious and is likely to drive your potential customers away.  A beautifully designed website, on the other hand, can help ensure that your brand is noticed and remembered in a good way.

Now that you know why you need a professionally designed website, the only thing left for you to do is find a pro web designer who can create the website of your dream. Well, you need not look anywhere else! Danger Dynamite can create the perfect website for your business that will exude professionalism and credibility and at the same time reflect the uniqueness of your brand. Talk to us today and we'll discuss with you our ideas for your website!

Published in Blog
Wednesday, 18 April 2018 14:09

Digital Marketing Strategies You Should Try

Undeniably, in today’s landscape, digital marketing should take up a big portion of your marketing strategy. This is understandable. After all, there’s only one place where you can find all businesses and consumers – online. If you want to be able to find them, reach them, and connect with them, you have to be present online too.

As a small business, the whole digital marketing landscape can be overwhelming, especially since trends rarely stay the same for years or even months. Also, you already have to invest your time and energy into running your business. However, that does not mean that you should be left unaware of what digital marketing strategies will maximize your return on investment for your business.

Establish Goals and Identify the Tools You Need

Just as you established your goals before you started your business, you should also have your marketing goals in mind before any strategy is employed. Be as specific as you can. For instance, you might want to generate at least 50% more leads compared to last year.

Once you have identified your goals, you need to know what digital marketing tools you need to achieve those goals.

Assess Your Existing Digital Marketing Channels

When you are thinking of the digital marketing channels that you can incorporate into your strategy, it will be helpful if you can evaluate those that you are already using. Once you have a clear idea of what you have and how they are used, you can start thinking about which ones you should keep and which to cut.

Create Your Buyer Personas

One of the most important things to know when you are marketing, whether it’s online or offline, is who you are targeting your efforts to. The best strategies have detailed buyer personas in their foundation. Needless to say, you need to create them. Your buyer personas will represent your ideal customers. As much as possible, you should use real data instead of making assumptions when creating them.

Audit Your Content

Assuming that you already have existing content. You should make a list and rank them based on their previous performance in relation to the goals you have now. The point is to figure out which of your content is working and which is not. This will help ensure that you’re creating the right kind of content for the goals you have in mind.

These are some digital marketing strategies that can help you broaden your presence online. Managing your own digital marketing can be quite overwhelming, especially when you are also busy growing your business. Here’s one more tip for you – enlist the help of professionals! Danger Dynamite has a great team that can handle your digital marketing strategies so you can focus on what you’re good at. Give us a call today!

Published in Blog

We have all suffered the same embarrassment: we see a good friend from a distance and wave enthusiastically, only to be surprised when she gets close, and we realize that the person we thought was a friend is a complete stranger! A few hours later we’re still trying to figure out what it was about that person that caused us to mistake her for a friend.

Just as we make this kind of honest mistake, websites, too, do not always recognize their true audience.

Every single day, hundreds of new websites pop up to serve various purposes: to market a service, gather a community, voice opinions, and to sell products. More often than not, site owners put all of their energy into creating their websites without realizing that they need to do one important thing first - perform audience research. Many business owners are driven by passion and act on instinct. They believe they know who they're creating a website for.

Unfortunately, mistakes can be made. It's very easy to fixate on a target, waste a few months (and potentially a bunch of money) before you realize that you're not actually hitting the mark!

That is why it is really important to obtain precise customer analytics to safeguard against mistaken identity.

Here are some tips on how you can get to know your audience:

See what your competitors are doing. Observe their brand and the marketing strategies they use. What is their brand voice like? Try to figure out why they prefer certain images over others, and why they choose specific phrases. It doesn’t mean your competitors all know what they are doing. There is a chance that they suffer from mistaken identity, but even then, you can have a look at what works and what doesn’t.

Take time to read comments. This is especially important if you do content marketing. You need to know how your audience is responding and how often they are engaging. When you monitor engagements, you can see which topics appeal to your audience and which ones fall flat.

If you want a more straightforward way to find out more about your audience, you can conduct surveys. Surveys in a question format work well. Know, however, that for your audience to actually take part of the survey, you may have to offer an incentive for their participation. You can give tokens or as most customers love – discounts!

You invest time and money in your marketing efforts. Don’t let that go to waste by targeting the wrong audience. Danger Dynamite can help you with all your digital marketing needs and make sure that you’re getting your message across to the right audience, the right way.

Published in Blog