If your business has a website, then you already know how important it is to get on the first page rankings of search engines. One of the main reasons is that you want to be visible to everyone who might require your product or service. For instance, Google is the number one search engine, providing information for about 12 billion searches every month. If you are a business owner, you should take note that 93% of all buying decisions begin with an online search. Now do you see where we’re going?
The key to gaining traffic through Google is to be on Google’s first page rankings. Why? Well, for one, websites on the first page of Google results page get 91.5% of traffic. Most people don’t go beyond the first page. After all, relevant results will probably be on the first page, right? You want to know what big a difference being on the first page is? When those in the first page get 91.5% of traffic, those on the second page only get 4.8% of traffic and those on page three, it even gets down to 1.1%.
Important Considerations to Make
So your website gets first page rankings. Good job! Does that mean you can relax now? Not at all! You still have your work cut out for you. The key to consistent lead generation success is expansion. There are two factors you need to pay attention to:
It matters where you rank on the first page. It’s not enough to just land on that first page; you should work hard to reach the top spot. In fact, it’s really crucial that you do. When you’re number 1, you get an average share of 32.5% of the overall traffic and number 2 only gets about 17.6%. What does number 10 get? If you are on this last spot you only get 2.4%. Those numbers are enough to tell you that ranking does matter.
Keywords matter, too. See, there are keywords that are more popular (therefore more powerful) than others. That’s why you should carefully consider the keywords you should aim for and use in your content. Now how does it work? Let’s say you are choosing between keyword A and keyword B. Keyword A has a search volume of about 100,000 each month while keyword B only has a volume of 1000 in a month. So even if you are number 1 for keyword B, you’ll only get 32 clicks while being number 10 or 11 for keyword A can get you 100 clicks.
The bottom line is, being on Google’s first page of search results means that your website is considered among the best for a specific keyword. That is what you should always work for – to be the very best. If you are able to provide what your target audience is looking for, you can be sure that your chance of getting top rank on Google is increased.
Danger Dynamite can help you land Google’s first page of search results and rank high. Contact us and we’ll discuss what we can do for you!