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Your brand is a critical part of your business and the name is half the battle. More often than not brands do not put as much value on domain management as they should. Registering your domain might seem like a small detail in the bigger picture but often it can make all the difference. The same attention to detail should be invested in your domain as you would invest in storefront signage or selecting the right location for your business. The folks over at domainnamesales.com have come up with a…
Well, we can’t say we didn't see this one coming a mile away. After years of consumers and the general public gradually migrating their phone directory searches to online sources, and seeking out businesses using popular search engines such as google, the phone book companies are finally starting to roll back their services. Phonebooks are not what they used to be, and are going extinct much like us digital folks said they would years ago. Yellow Media, the company behind Yellow Pages and other smaller phone books, have thrown in…
  This post originally appeared on the American Express OPEN Forum, a valuable resource base for articles and information applicable to both new and established businesses. This article can serve as a road map to help you get on the right track to starting your business and removing some of the stresses of entrepreneurship. Give it a read and let us know what you think. An entrepreneur’s life can be a real roller coaster. Having started a few businesses in my career, I thought it would be useful to highlight…
Social media is the biggest thing going right now when it comes to getting your business involved in online marketing. However, it seems that there is an increasingly large number of businesses and organizations who take the wrong approach to getting involved in the whirlwind. Often, businesses big and small, will hire young employees to manage their social media presence based solely on the notion of that generations savvy relationship with things like Facebook and Twitter. Unfortunately, this is often the worst thing a business can do, as those socially…
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