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Have you ever had someone ask how much business your website is generating? Or how many people visit your website from your Facebook ads? It’s tough to answer these questions when you haven’t visited your own website in a while, and if the reason you haven’t been paying much attention to it is because you’re too busy. After all, you are running a business! Maybe you have been actively involved throughout the lifespan of your website, and you’re noticing that it just isn’t performing like it used to. Either way, you’re…
Recently, in our local social media scene, we watched a local business get burned in a most glorious fashion when trying to go to battle with a customer who left a negative Facebook review.  Not only did the business embarrass themselves, they inadvertently recruited a legion of opponents and lost scores of existing and potential customers. No business owner wants to end up in that situation, and it can be easily avoided by following these five simple steps: 1. Own your shit. Even if you truly have done no wrong,…
People today spend hours and hours on their phones and tablets. Some may even say that they spend more time on their smartphones than they do interacting with actual people. It is therefore not surprising that businesses approach and interact with consumers through their mobile websites. That is why mobile user experience is extremely important. Think about the last time you made an online purchase. Was it difficult to navigate the website? Did you find the product easily? Was the checkout process hassle-free? If you had a great experience buying…
You’re the face of your brand, and your headshot should tell the story you want others to see. As a species, humans are naturally visual. We form opinions of individuals and companies around us within the first few seconds of seeing them. Is this person trustworthy? Are they hardworking? Does this company appear professional? These are some of the impressions an audience gathers from a single picture. It doesn’t matter if you are the most experienced in your field or just getting into the game, your brand influences your level…
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