Our Blog
Read the latest from our team, client spotlights and industry news.
As an inside joke, people in the industry say that in our world today we can categorize people into two – those who use (and probably addicted to) social media and those who don’t. Fortunately for us in the marketing world, millions of potential customers or clients fall into the first category. Businesses of all sizes need to establish a strong presence on social media if they want to reach their existing and potential customers who are always checking Tweets and news feeds. As a small business, it is understandable…
If your business has a website, then you already know how important it is to get on the first page rankings of search engines. One of the main reasons is that you want to be visible to everyone who might require your product or service. For instance, Google is the number one search engine, providing information for about 12 billion searches every month. If you are a business owner, you should take note that 93% of all buying decisions begin with an online search. Now do you see where we’re…
Do you still remember how blogging started out during the late ‘90s? Back then, blogging was simply a new outlet for a person who wanted to share their experiences, feelings, thoughts, opinions, and more. Blogs functioned similarly to a diary or a journal, the only difference being that they were published online. Back then a blog would have a minimal following. But, they sure have grown! Today, blogs are viewed by millions of users – stay-at-home moms and business tycoons alike. The reasons individuals post blogs are the same as…
In what can be a full-time job, it is important to understand the strategies and engineering that are behind developing healthy social interactions online. One of the biggest mistakes a business can make is to open all possible social media accounts and then neglect to maintain an active presence. Without engagement on social media, users are likely to become turned off by the business and move on to a more engaging competitor. When managed correctly, social media is a powerful and effective marketing tool that should be an essential part…
In the vast sea of phone selfies, it is important to ask yourself: What image do I want to project? In the professional world, “don’t judge a book by its cover” doesn’t quite apply. Image and first impressions mean everything, so with the wrong image it could mean losing out on clients, promotions, and career advancing gigs. We know you don’t want to stand out for the wrong reasons; this is why professional photographers are essential to getting your perfect headshot. Personal Branding Like the firm handshake once was, virtual…
Dynamic site content is one of the best ways to boost your website’s search engine rankings and improve your overall SEO -- and is an essential component to the success of any eisting or new website project. However, adding new content can be a hard thing to do with general site content, as your services, products or information may be relatively static.  That’s where blogging can be incredibly useful in helping move your site up the search rankings, as well as help share your own personality, company values, ideas and valuable…
Well, that was one hell of an experience!  Over the last few months our crew threw political caution to the wind and opted to invest our time and energy into the election campaign of Charlie Clark — the mayoral candidate we believed to not only be the best option, but the only real option for our city to move forward. We started things off back in June with assisting on the graphic design for the campaign launch, and solidifying the foundations for the social media component of the campaign. Shortly…
A few weeks ago we were contacted by a new start up co-operative, Temperance Brewing Co-Operative, about doing some graphic design for the launch party for their newest brew, the West Coast India Pale Ale. Even with some tight timelines, we were able to deliver the goods, and send them off to the printers with only moments to spare. The launch event at Winston’s English Pub was a success, with the posters and table tent cards looking great. All in all, we were happy to have delivered above and beyond…
Elections are a touchy topic for a lot of people, and as a business it can be hard to speak up and declare where your allegiances are.  In many cases its a personal thing, or something that is best left within the confines of the hidden ballot.  Other times it comes down to integrity, and standing up for what is fundamentally important as not just individuals, but businesses as well.  Between now and October 26th we have the chance to choose what direction we want for our city.  As a…
It should go without saying, but an extremely important part of growing your business is telling people about your company and increasing awareness about your brand. The question is, how can you differentiate yourself from the crowd, cast a larger net and attract new clients. One way we are able to help clients tackle this is by providing professional photography and videography to help increase their reach through social media streams. Creating a collection of your own stock photos and video to be used for creating generic content and social…
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