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Social media is part of our daily lives, this we cannot deny. However, there are many business owners who still wonder what the benefits are of having a presence on social media platforms. There are a number of ways social media affects your business, but we are going to focus on one of the most important areas: what social media does for SEO. It is important to understand that while social media signals such as likes, reviews, and shares do not directly affect search rankings, they do have an effect…
People do not just like a fast website. They expect it. It's 2018 and as far as consumers are concerned they shouldn't have to wait for more than two seconds for a web page to load - not if there are other sites with the same kind of information that can do that. Of course, it should also be noted that Google prefers fast websites as well. In fact, speed is a ranking factor for Google. The search engine giant is determined to focus on ranking websites based on mobile…
Years ago, it didn't matter much if your website was not mobile-friendly or if you didn't even have a website. Not having a social media account wasn't a problem either. As an HVAC company, people did not expect you to be "internet savvy". Times have changed and things couldn't be more different today. Now that it's 2018, it’s to your advantage to have a digital marketing strategy in place for your HVAC business. You will also want to avoid committing these digital marketing mistakes that can affect your reputation and…
When we tell people outside the industry that we are an SEO company, we often get asked what it is that we actually do. This is only fair, especially if someone has been told that their business needs an SEO company to help them. So let's get to the question – what does an SEO company do? For you to understand all that we do, we need to start by defining what SEO is. SEO or Search Engine Optimization is the process of improving a webpage's search ranking to ultimately…
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