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Lauren Knox

Lauren Knox

Thursday, 30 August 2018 15:21

Fresh new websites get picked first.

Have you ever had someone ask how much business your website is generating? Or how many people visit your website from your Facebook ads?

It’s tough to answer these questions when you haven’t visited your own website in a while, and if the reason you haven’t been paying much attention to it is because you’re too busy. After all, you are running a business! Maybe you have been actively involved throughout the lifespan of your website, and you’re noticing that it just isn’t performing like it used to. Either way, you’re not alone in this dilemma.

According to a recent study, the average lifespan of a website is 2 years and 7 months. 

Let that sink in.

We're not saying you necessarily need a new website if yours is older than 2 and a half years. We are saying this is the average lifespan. Every industry is different. So let’s look at the factors that impact this score and determine if it’s time for an update.

Some factors that affect website longevity are related to changes in the operation of your business.

  • Have your menu or hours of operation changed? Maybe you have new ownership or new services? Then your site is in need of an update.

  • Are there new team members you’d like to showcase? Maybe it’s time for a fresh, new brand identity now that your team has expanded.

  • Have you been thinking about incorporating a blog to boost your marketing strategy?

  • Things change faster in the tech and design industries. Are you staying ahead of the trends?

Other factors relate to the user’s experience and changes in web design.

  • Have you checked your links to see if they’re still functioning like they used to?

  • Does your website look good on mobile and tablets? Or are your clients yelling at their device when they try to navigate your site?

  • Does your site have an outdated design? Modern sites are streamlined into a single column. They have larger images that often fill the screen, and more videos and obvious calls to action.

  • Is it a pain to update your site? With new content management systems, it should be easy to make changes to your content.

  • Was your website was developed by a family member, friend or neighbour? This is not to diss your cousins or friend’s brother – everyone has to start somewhere!


If you’ve answered yes to any of these questions, it’s likely time for an update.

Here’s a quick test for you to determine how your website is performing:

Login to your Google Analytics account and review your bounce rate – the percentage of people who leave your site after visiting only one page. You could have had a 89% bounce rate for the past 3 years, but now you’re wondering why people aren’t converting when they visit your website. They’re not converting because they didn’t even give your website a chance! If your bounce rate is above 60%, it’s time for a new website. (We’ll dive deeper into bounce rates at a later date.)

The point is that if anything changes about you, your business, or your customers -- your website ages. When your website doesn’t reflect your current business goals or branding, and it isn’t getting the results you want, it’s old. There are strategies to keep it young and fresh, but at a certain point, it’s time to redesign. Letting go is hard. That’s why we’re here to help.  

Freshen Up Your Site

 

It's very exciting when you get to that point that your business is thriving in your area and attracting more and more customers through search engine results. The next step is to expand your business to other areas! However, it's not as easy as it sounds. Aside from taking care of everything for the expansion, your SEO would need tweaking as well.

If the time has come for you to expand your SEO to include additional cities, these tips can be of great help:


Expand to the Right Areas

When expanding your business, it's normal to get a little too excited and believe you know exactly what you want to happen with your business and where you want to expand. Before you make a final decision, however, you need to take some time to consider a few things, like the new city's proximity and how much time you would have to spend traveling and how much time you would have for actually running your business. It is a good idea to expand close to your city as opposed to jumping across the map.


Learn About Your Competition

You should be aware of other similar businesses that would be your competition. Why is this important? It's because the more competition you'll have in that city, the harder you are going to try and compete for spots on Google and other search engine results. You can do a Google search to see who comes up or you can have a competitor analysis done. This can help you make expanding decisions.


Make Sure You Incorporate Service Areas for SEO

As you expand your business to other cities, make sure that those are reflected in your website as well. Consider having a services area section which will greatly help potential customers when they land on your website and want to know if your products or services are available where they live.

You can also have pages on your website that are geo-targeted and service-specific. They will definitely give you a higher chance of ranking and guide customers to be where you want them.

Aside from the tips we have mentioned, there are many other ways you can enhance your local SEO as you expand your business. If you would like to know more or if you want an SEO expert to help you with a good strategy, reach out to Danger Dynamite and we'll be happy to help!

Years ago, it didn't matter much if your website was not mobile-friendly or if you didn't even have a website. Not having a social media account wasn't a problem either. As an HVAC company, people did not expect you to be "internet savvy". Times have changed and things couldn't be more different today.

Now that it's 2018, it’s to your advantage to have a digital marketing strategy in place for your HVAC business. You will also want to avoid committing these digital marketing mistakes that can affect your reputation and your business:

Having a Website That is Not Secure, Slow, and Not Mobile-Friendly

The HVAC companies that have seen the biggest growth last year started by giving their existing websites an overhaul. They reinvented their websites so they are fast, secure, and mobile-friendly – all to deliver a rewarding experience to their website guests. Why are all these changes important? Your potential clients should be able to view your website no matter what device they are using. They live busy lives so your website should be fast to load or else they'll leave and find what they need elsewhere.

Targeting the Wrong Audience

Many HVAC contractors still make the mistake of spending valuable money on marketing campaigns that are directed to just anyone and everyone, including teenagers and renters.  What happens is that they are only able to reach a few viable leads. If your services are for a specific type of person (for instance, millennial homeowners), you have to know exactly how that particular consumer evolves from being just a reader of an ad or content to a loyal customer. To avoid wasting your marketing fund, a study of client behavior and demographics should be performed to define your target audience.

Failing to be Present on Social Media

Customers spend about 20% to 40% more when companies engage with them on social media. That's why it is important that you are able to form connections with your customers by responding to their reviews and comments, whether they are good or bad, offering exclusive discounts, and updating them with the latest services and products you might offer. In this age, being present on social media isn't just an option – it is a necessity.

You see, digital marketing mistakes committed by HVAC companies are often due to not knowing how to establish and manage their online presence. One way to ensure that your business will be able to build credibility online and gain potential customers is by having a reliable digital marketing firm to help you out.

Danger Dynamite has a team of professionals who can get your HVAC business the boost it needs online. Contact us and let's talk about what we can do for you! 

Thursday, 14 June 2018 09:40

What Can an SEO Company Do for You?

When we tell people outside the industry that we are an SEO company, we often get asked what it is that we actually do. This is only fair, especially if someone has been told that their business needs an SEO company to help them.

So let's get to the question – what does an SEO company do? For you to understand all that we do, we need to start by defining what SEO is. SEO or Search Engine Optimization is the process of improving a webpage's search ranking to ultimately increase the brand's online visibility.

An SEO company provides services to help brands achieve those goals. When your site is more attractive and better optimized for search engines, it is more likely that your website will land on the first page of search results when people search for information relevant to your industry.

An SEO company consists of a team of experts who are knowledgeable in various areas of SEO. These pros offer an array of services, including auditing your website, creating a tailored strategy that would meet your business goals, and implementing the tactics that will ultimately help you increase your visibility and drive your business.

Here are a few things an SEO company does:

Improve Your Search Engine Rankings

A good SEO company can help your website rank high in search engines. With the latest tools and proven strategies, an SEO company will make your website look more attractive to Google and other search engines. The higher your content ranks in search engines for important keywords and phrases, the higher your chances of getting new and relevant leads will be too.

Improve Your Website Traffic

Aside from helping your website rank higher on search engines, an SEO company can also help improve the quality of the traffic that your website is getting. Consider this, if you are ranking high for keywords and phrases that are aligned with your service or product then the traffic you receive will be more relevant as well.

Deliver Measurable Results

An SEO firm can help your company grow by providing measurable results. The good thing about SEO is that unlike other traditional marketing strategies, it can be tracked and precisely measured throughout the entire process. An SEO company can provide you with analytics that can include traffic volumes and their sources, search engine positions, and a lot more.

Here are some of the different services that an SEO company can offer:

  • Website Analysis
  • SEO Strategy Development
  • SEO Tool Setup
  • Optimization Execution
  • Ongoing SEO Services (blogging, link-building campaigns, and more)

Take note that not all SEO companies are the same. There are the good ones that use the best practices and work hard to help business websites improve their ranking. There are also those who use tactics that may be effective in delivering quick results but will eventually cause your site to be penalized and threaten your reputation.

In the current digital landscape, your business needs an SEO company. You need one that can understand your business goals and tailor services according to those goals. That's what Danger Dynamite offers. Contact us and we'll answer all your SEO-related questions! 

Thursday, 07 June 2018 09:36

How to Market Your Law Firm Online

A decade ago, the legal industry became over-saturated, and even now, in 2018, many of the law firms are still feeling it, which has a negative effect on partners. For one, it has become harder for lawyers to get ideal clients and secondly, there’s tough competition when it comes to acquiring the best, new talent.

It is no wonder then that most law firms are searching for more effective ways to land new clients and get the best recruits out there. Having an impactful digital marketing strategy for your law firm can help you achieve both goals.

When you market your law practice successfully, you are making yourself visible to new clients, and you are providing them with an opportunity to reach out and hire you. Other law firms also recognize the need for digital marketing, so you need to be able to outperform and outrank them. Here are five marketing trends that can help you catch the interest of new clients and talents:

Make Yours the Go-To Website for Clients and Talents

Years ago, people turned to the Yellow Pages when they were in need of something or if they were looking for a local business. Now, about 93% of consumers simply go online to perform the same searches. This is why your law firm's website is your number one asset – at least when it comes to digital marketing. It all starts and finishes with your website. If you want to attract and convert clients and find new talent, your website shouldn't merely exist. It has to be excellent: easy to find, appealing, mobile-friendly, speedy, and authoritative.

Have Content Marketing and SEO Strategies for Lawyers in Place

Search Engine Optimization (SEO) is the key to making your website rank on the first page of search engine results page when people search for keywords related to your industry. If you want to be seen, your law firm's website needs to land on Google's first page, as over 55% of all clicks go to the top three organic search results.

Don't forget about the importance of content marketing either! Remember that what your website is presenting – be it in text or images – contributes to a person's decision to contact you, or not. So ask yourself, do I have a blog? Is it easy to read, informative, and entertaining? Is my content powerful enough to encourage possible recruits and prospective clients to take action?

Expand the Reach of Your Online Footprint

As you may know, you do not have to fight battles only on your home turf. There’s an incentive to claim online real estate outside of your website as well. Step one, you need a Facebook page. The reason is that 95% of millennials expect brands to be present on Facebook. And it's not just them. About 87% of those who fall under the Generation X category and even 70% of people between the ages of 45 and 60 believe that brands should have a Facebook page. In a big way, being on Facebook humanizes you, and gives people a quick look at what goes on in your law firm. Remember that to many people, lawyers can be stuffy and inaccessible. You can prove them wrong by posting about other activities that you do like charities, sports events, and more. A great digital marketing team can help you determine the right social media platform for your law firm.

Do Not Discount the Power of Email Marketing for Lawyers

It’s been said that everyone has to use legal services at least twice in their lifetime. That means when you take on a client, you also have an opportunity to build loyalty and become their lawyer or their brother's lawyer, or their daughter's lawyer, or even their colleague's lawyer potentially for life. One good way to connect with clients is through email marketing. Since 92% of adults use email on a regular basis, it is an effective way to stay relevant to your prospects.

These are just some ways you can market your law firm online. Of course, there are other excellent strategies that your law practice can utilize. But the one thing that you should certainly consider is to get a reputable digital marketing agency that recognizes and meets your needs. Danger Dynamite can do that and more for you. Give us a call and find out why choosing us is the best decision for your law firm.