People do not just like a fast website. They expect it. It's 2018 and as far as consumers are concerned they shouldn't have to wait for more than two seconds for a web page to load - not if there are other sites with the same kind of information that can do that.
Of course, it should also be noted that Google prefers fast websites as well. In fact, speed is a ranking factor for Google. The search engine giant is determined to focus on ranking websites based on mobile experience, so now is really the time for businesses to work on delivering the fastest and smoothest desktop and mobile experience they can.
Why is Website Speed Important on Both Desktop and Mobile Devices?
First of all, loading time is a major factor that contributes to website abandonment. Most users have very little patience for a web page that takes a while to load. 40% of users leave a page if it takes more than three seconds to load and every second delay in page speed can lead to a 7% reduction in conversion and 11% decline in page views.
When a prospective customer is not satisfied (or even frustrated) with the performance and speed of your website, he or she is less likely to make a purchase or even visit your website again.
Ok, so what is the standard speed? If we are talking in terms of seconds, then just consider this: 47% of users expect a web page to load in less than two seconds. Yes, we know what you're thinking - people are impatient. They want access to things and information instantly.
What could be slowing your website down? 80% of a webpage's load time is spent rendering the many coded elements on a page. Those elements include scripts, images, style sheets, plugins, and everything else that make up your website. If you want to speed up the load time of your web pages for all users (which you should) then you should definitely consider optimizing those elements.
You Might Need a New Design
If your website design is not completely optimized for speed, it may be hurting your business. And if you believe you have done what you can to optimize your website and your page speed analysis still shows "slow" then you would really benefit from having a website audit performed by professionals. Danger Dynamite's team can do the audit, find what's slowing your website down and finally make your pages fast and give your audience the information they want INSTANTLY.
Years ago, it didn't matter much if your website was not mobile-friendly or if you didn't even have a website. Not having a social media account wasn't a problem either. As an HVAC company, people did not expect you to be "internet savvy". Times have changed and things couldn't be more different today.
Now that it's 2018, it’s to your advantage to have a digital marketing strategy in place for your HVAC business. You will also want to avoid committing these digital marketing mistakes that can affect your reputation and your business:
Having a Website That is Not Secure, Slow, and Not Mobile-Friendly
The HVAC companies that have seen the biggest growth last year started by giving their existing websites an overhaul. They reinvented their websites so they are fast, secure, and mobile-friendly – all to deliver a rewarding experience to their website guests. Why are all these changes important? Your potential clients should be able to view your website no matter what device they are using. They live busy lives so your website should be fast to load or else they'll leave and find what they need elsewhere.
Targeting the Wrong Audience
Many HVAC contractors still make the mistake of spending valuable money on marketing campaigns that are directed to just anyone and everyone, including teenagers and renters. What happens is that they are only able to reach a few viable leads. If your services are for a specific type of person (for instance, millennial homeowners), you have to know exactly how that particular consumer evolves from being just a reader of an ad or content to a loyal customer. To avoid wasting your marketing fund, a study of client behavior and demographics should be performed to define your target audience.
Failing to be Present on Social Media
Customers spend about 20% to 40% more when companies engage with them on social media. That's why it is important that you are able to form connections with your customers by responding to their reviews and comments, whether they are good or bad, offering exclusive discounts, and updating them with the latest services and products you might offer. In this age, being present on social media isn't just an option – it is a necessity.
You see, digital marketing mistakes committed by HVAC companies are often due to not knowing how to establish and manage their online presence. One way to ensure that your business will be able to build credibility online and gain potential customers is by having a reliable digital marketing firm to help you out.
Danger Dynamite has a team of professionals who can get your HVAC business the boost it needs online. Contact us and let's talk about what we can do for you!
When we tell people outside the industry that we are an SEO company, we often get asked what it is that we actually do. This is only fair, especially if someone has been told that their business needs an SEO company to help them.
So let's get to the question – what does an SEO company do? For you to understand all that we do, we need to start by defining what SEO is. SEO or Search Engine Optimization is the process of improving a webpage's search ranking to ultimately increase the brand's online visibility.
An SEO company provides services to help brands achieve those goals. When your site is more attractive and better optimized for search engines, it is more likely that your website will land on the first page of search results when people search for information relevant to your industry.
An SEO company consists of a team of experts who are knowledgeable in various areas of SEO. These pros offer an array of services, including auditing your website, creating a tailored strategy that would meet your business goals, and implementing the tactics that will ultimately help you increase your visibility and drive your business.
Here are a few things an SEO company does:
Improve Your Search Engine Rankings
A good SEO company can help your website rank high in search engines. With the latest tools and proven strategies, an SEO company will make your website look more attractive to Google and other search engines. The higher your content ranks in search engines for important keywords and phrases, the higher your chances of getting new and relevant leads will be too.
Improve Your Website Traffic
Aside from helping your website rank higher on search engines, an SEO company can also help improve the quality of the traffic that your website is getting. Consider this, if you are ranking high for keywords and phrases that are aligned with your service or product then the traffic you receive will be more relevant as well.
Deliver Measurable Results
An SEO firm can help your company grow by providing measurable results. The good thing about SEO is that unlike other traditional marketing strategies, it can be tracked and precisely measured throughout the entire process. An SEO company can provide you with analytics that can include traffic volumes and their sources, search engine positions, and a lot more.
Here are some of the different services that an SEO company can offer:
Take note that not all SEO companies are the same. There are the good ones that use the best practices and work hard to help business websites improve their ranking. There are also those who use tactics that may be effective in delivering quick results but will eventually cause your site to be penalized and threaten your reputation.
In the current digital landscape, your business needs an SEO company. You need one that can understand your business goals and tailor services according to those goals. That's what Danger Dynamite offers. Contact us and we'll answer all your SEO-related questions!
A decade ago, the legal industry became over-saturated, and even now, in 2018, many of the law firms are still feeling it, which has a negative effect on partners. For one, it has become harder for lawyers to get ideal clients and secondly, there’s tough competition when it comes to acquiring the best, new talent.
It is no wonder then that most law firms are searching for more effective ways to land new clients and get the best recruits out there. Having an impactful digital marketing strategy for your law firm can help you achieve both goals.
When you market your law practice successfully, you are making yourself visible to new clients, and you are providing them with an opportunity to reach out and hire you. Other law firms also recognize the need for digital marketing, so you need to be able to outperform and outrank them. Here are five marketing trends that can help you catch the interest of new clients and talents:
Make Yours the Go-To Website for Clients and Talents
Years ago, people turned to the Yellow Pages when they were in need of something or if they were looking for a local business. Now, about 93% of consumers simply go online to perform the same searches. This is why your law firm's website is your number one asset – at least when it comes to digital marketing. It all starts and finishes with your website. If you want to attract and convert clients and find new talent, your website shouldn't merely exist. It has to be excellent: easy to find, appealing, mobile-friendly, speedy, and authoritative.
Have Content Marketing and SEO Strategies for Lawyers in Place
Search Engine Optimization (SEO) is the key to making your website rank on the first page of search engine results page when people search for keywords related to your industry. If you want to be seen, your law firm's website needs to land on Google's first page, as over 55% of all clicks go to the top three organic search results.
Don't forget about the importance of content marketing either! Remember that what your website is presenting – be it in text or images – contributes to a person's decision to contact you, or not. So ask yourself, do I have a blog? Is it easy to read, informative, and entertaining? Is my content powerful enough to encourage possible recruits and prospective clients to take action?
Expand the Reach of Your Online Footprint
As you may know, you do not have to fight battles only on your home turf. There’s an incentive to claim online real estate outside of your website as well. Step one, you need a Facebook page. The reason is that 95% of millennials expect brands to be present on Facebook. And it's not just them. About 87% of those who fall under the Generation X category and even 70% of people between the ages of 45 and 60 believe that brands should have a Facebook page. In a big way, being on Facebook humanizes you, and gives people a quick look at what goes on in your law firm. Remember that to many people, lawyers can be stuffy and inaccessible. You can prove them wrong by posting about other activities that you do like charities, sports events, and more. A great digital marketing team can help you determine the right social media platform for your law firm.
Do Not Discount the Power of Email Marketing for Lawyers
It’s been said that everyone has to use legal services at least twice in their lifetime. That means when you take on a client, you also have an opportunity to build loyalty and become their lawyer or their brother's lawyer, or their daughter's lawyer, or even their colleague's lawyer potentially for life. One good way to connect with clients is through email marketing. Since 92% of adults use email on a regular basis, it is an effective way to stay relevant to your prospects.
These are just some ways you can market your law firm online. Of course, there are other excellent strategies that your law practice can utilize. But the one thing that you should certainly consider is to get a reputable digital marketing agency that recognizes and meets your needs. Danger Dynamite can do that and more for you. Give us a call and find out why choosing us is the best decision for your law firm.
For years we viewed social media platforms as somewhat "personal" and as a business owner, you've always stuck with marketing platforms that you believe are more "professional”. However, social media cannot be avoided any longer. No matter how much you try to deny it, the truth is: we are in the golden years of social revolution - and you can't afford to miss out. Social media is here whether you like it or not. The thing that you should consider now is how you can use it to your advantage.
If you have been living offline, or perhaps your business really is brand new, you're probably itching to ask: Where do I begin?
To help you out, we'll discuss some of the basics of social media that you should learn and understand as a business owner.
First of all, social media is not traditional advertising.
Here are some factors that you need to consider before you get involved in social media as a business:
* You should humanize your brand. Show your brand's personality to people. This is the perfect platform for you to show everyone what you're all about. Your brand should be known for a certain characteristic - are you witty, funny, inspirational? Be creative but be consistent too.
* You have to be here for the long haul. It's not something that you just do in one weekend. It's an endless responsibility. But that's just as well because it also delivers endless opportunities for you and your brand.
* Be open and, more importantly, be honest with what you share. People are in social media to connect, to find support, to find people with the same ideals and interests. You should be open to providing advice, especially about your industry. Be as honest as you can when giving your opinion as well.
Social Media Platforms to Choose From
Facebook, Twitter, Instagram, Google+, Linkedin - there is a social network for every type of audience. What you need to know is where your customers are. This would require some research. Do not just guess. You don't want to waste your social marketing efforts on a platform if your target audience is not going to be there to witness those efforts. Choose networks that will allow you to reach and gain potential customers. Know where your people hang out and once you do, it's time to make your appearance on those popular spots.
Social Media Offers Equal Opportunity
Unlike television ads or billboards where only big brands with big budgets can get their prime spots, everyone is on equal ground in social media. It doesn't matter if you're a multinational corporation selling a household-name cookies or a small-town bakeshop who wants to tell the world about your amazing cupcakes. In social media, you can reach the audience you want whenever and wherever they may be. It doesn’t even cost much!
Social media has, indeed, become one of the best tools for businesses big and small. And there's no reason for you to miss out on an opportunity to grow your business by establishing an awesome digital presence! Sure it can be overwhelming at first, but trust us, everything is going to be fine. The good news is you don't have to do it all on your own. You can contact Danger Dynamite and we can help you start and maintain your social media platforms to make sure that you're reaching the right audience when you need to reach them. Let's talk strategy!
No one can deny that content marketing plays a huge role in the success of businesses these days. Together with social media, it can greatly help you achieve your business goals. Not only is content marketing among the biggest changes we've seen in how brands market themselves, but it has also altered the way consumers respond and interact with a company.
But just because content marketing has been around for a while now, it doesn't mean that everybody has it figured out. In fact, there are some mistakes that many business owners and some marketers commit over and over again and how you can fix them:
Sales Pitches That are Too "Loud"
We get it. You want your content to drive conversions. But the thing is, if your sales pitch dominates the actual content, it can be distracting and can make your content unshareable. Your audience will look elsewhere for more useful and less self-promotional content. Remember to provide your audience with value first. If your content is solid, a hard sales pitch won't be necessary. It's best to let your audience come to the conclusion on their own that you can provide them with the solution they need.
If your article is lengthy and has multiple sections, splitting content into a number of pages may be helpful. However, if the split is pointless and you just slice content into pages that aren't really necessary or useful to your readers, it can feel like clickbait and push your audience to leave your site. This reflects poorly on you. Make sure that you use pagination with care and avoid it unless it's really necessary.
So you have interesting information that you want to share. The question is - does it belong on your website? If the topic has nothing to do with your website or your industry, that can be quite confusing to your visitors. And even if this particular content attracts traffic, it is unlikely to lead to conversions. Avoid posting irrelevant content. Instead, focus on content that fits your industry perfectly.
If you listen to music or watch videos while browsing other websites, you know how irritating it is when a video suddenly plays somewhere and can’t be located immediately. When your website has hidden autoplay ads, you can expect a higher bounce rate. Even if someone checking your site is there for the content, these ads can easily annoy them, potentially costing you a prospective client.
Ineffective Site Formatting
Don't forget that when a guest visits your website, the first thing that he or she will notice will be the way your site looks. Even if you have really good content, that won’t matter when your guest leaves because your site is ugly or appears "spammy". The same goes for how you format videos, texts, and images. If the quality is lacking, it can make your site look unprofessional and users will deem it as such. Your website should also be mobile-friendly as the majority of users go online using their smartphones.
If your content is not working the way you expect it to, ask yourself if you are guilty of any of the above-mentioned mistakes. Take time to reevaluate your content and make sure that every single piece you post has value. If you believe you need help with your content, do not hesitate to reach out to the professionals. Danger Dynamite's team is ready to create awesome content and make sure that it helps you achieve your business goals.
Digital marketing can help establish businesses, build brand awareness, and increase revenue. If you are a business owner and you are considering working with a digital marketing agency to help you boost your company's digital presence, there are a number of ways to ensure that you find the ideal agency that can meet your needs and your budget.
Before you get a digital marketing agency's services, take time to review the needs of your company at present and consider any future plans you have in mind as well.
Here are some tips to help you in choosing the right digital marketing agency for you:
Do Your Own Market Research
Even before you go out looking for a digital marketing agency, it is very important that you conduct sufficient amount of research that is dedicated to understanding your audience and your target market. Review website analytics to determine who makes up the majority of your brand's demographic. When you understand your audience, you also have a better chance of actually developing strategies that are appealing to your existing customers and prospects.
Choose the Ideal Campaign for Your Business
The right marketing campaign largely depends on the kind of audience you want to reach, as well as the type of products and services that you offer. You might want to focus on social media, or perhaps send email campaigns to your loyal customers - whatever strategy you go for, it should always be based on your target demographic and how they behave in the digital landscape.
Get Familiar with Social Media
As a business owner, it is essential for you to be familiar with the functionality of the internet and social media, especially with the ever-growing networks and communities developing online. When you are savvy with social media, you can effectively communicate with your customers. You'll also be able to understand what tactics the digital marketing agency you're working with is using to build your brand.
Compare Portfolios and Consider the Available Options
When you intend to work with a digital marketing agency, you should take the time to compare portfolios of the different projects the agency has handled. This can help you select the ideal agency. You'll want to go with one that is excellent or at least familiar with the styles of marketing that you're considering for your own business. You can request for the agency's portfolio when you meet with them in person or by simply viewing their official website.
Ready to hire a digital marketing agency? Make sure you give Danger Dynamite a call to see what we can offer and how we can help your business! We’re excited to make some awesome with you!
If your business is important to you, your goal should be to make it important to your existing and prospective clients too. A boring and lifeless website can lose the attention of visitors just as a confusing and hard to navigate site can turn them away. You want to be sure that your website is professional, attractive, and easy to use. To make sure your website performs the way you want, it is vital that you keep it up to date.
The main things you should focus on when you are updating your website are:
* Making sure your content is fresh
* Updating your website security
* Keeping your website design simple yet on trend
Make Sure Your Content is Fresh
Keeping your content updated on a regular basis can be helpful to your business. For one, it helps you build trust with your customers. When customers can depend on you to provide them with valuable information, you can be sure that they'll turn to you for the products or services they need. Updated information can also help you establish your authority and even your business' existence. What do we mean? Say you are looking for a dentist. You found a website but discover that the last post was years ago. You'd probably think that the dental office is no longer in business, right? Outdated content does not translate well to potential clients who expect you to be updated, especially since we live in a digital age.
Update Your Website's Security
Today, security is one of the things that businesses should take seriously no matter how big or small they are. All too often, we hear about companies getting hacked and getting their customers' information compromised. This can make your clients lose trust in you and can greatly hurt your business. Make sure that the company you choose to build or host your website prioritizes your website's security.
Improve Your Website's Design
There are businesses out there that only focus on content but overlook the importance of the design and navigation elements of their website. You don't want to be one of those businesses. You want to be sure that your website is easy to navigate, mobile-friendly, and neither boring nor obnoxious. There is such a thing as a perfect balance in website design, and that's what you should aim for.
Everybody likes things that are new and fresh - the latest and the best. We know it and you know it. So why should you allow your website to be outdated and bland when updating it can make it stand out?
Even if you don't know how to do it yourself or you're too busy running your business, that should not be an excuse for you to have a website that is less than stellar. Let Danger Dynamite help! Reach out to one of our experts, and we'll talk about what we can do for your digital presence.
You are a business owner. Naturally, you'd want to try things that can help your business. That may be the reason why you got into blogging a few years back when you heard it can improve traffic to your website.
Unfortunately, your blog wasn't able to deliver the results you expected. No one is reading your blog, and you're no longer motivated to write.
Is this a familiar scenario? Do you think your blog is stagnant and not reaching your audience? If you are unsure whether or not your blog needs to be overhauled, here are some tell-tale signs (and how you can fix them):
There are no share buttons. One of the reasons we love social media is how they're the perfect platform to share your blogs on. Now those social media platforms won't be able to do that if there are no share buttons for your blogs.
Your blogs are hard to read. Perhaps you are using a font that is too small or the font colour is too bright (let’s leave neon technocolour fonts in the 2000s?) or maybe the page is too dark. Even if your content is really good, if it's a little challenging to read it, you can bet the person reading it will go somewhere else where their eyes won't be strained from reading.
You don't provide anything of value. This is the opposite of that last one. If you're just publishing just for the sake of publishing, you should stop. You should always provide valuable content. Why? It's because every post is possibly your one chance to impress your guest on your website and get them to come back. You don't want to ruin a chance to get new customers because your blog post doesn't provide valuable information, right?
Your reader has to go through a lot of steps just to comment. Nobody wants to jump through hoops (we're looking at you CAPTCHA) just to be able to leave a comment. If you were in your reader's position and you really liked what you read and you wanted to say something, wouldn't you feel annoyed or even frustrated if you can't do it right away?
If you recognize any of these signs then your blog does need fixing. But how do you do that exactly? With all the things you have to take care of, your blogs may not be on top of your list. However, blogs are too important for your business to be neglected. With Danger Dynamite's help, you can have the best possible blogs for your website. You get to enjoy its many benefits without having to worry about it! Let us help you turn your blog into something that truly reflects what your brand is all about.
Your website is not that different from the front of your shop or office. It plays an important role in making sure that you achieve success. When people pass by your business, you want to make a positive impression - good enough to make them pause and step inside to explore more of what you have to offer. Your website should function the same. You want to impress people who visit your website from the moment the homepage populates. Otherwise, they will go somewhere else.
When people visit your website, they expect to see quality and professionalism. You want them to feel that they are in the right place where they can find the information that they're looking for and the services or products that they need.
The very last thing you want is for guests to think that your website is poorly created or a scam.
Because 75% of web visitors judge a brand's credibility based on web design, it's only appropriate that your website tells your story and showcases your brand professionally. The only way you can achieve that is by getting web design services from actual professional designers.
A professionally designed website can set you apart from your competition. Do not forget that there are already millions of websites out there from the same industry as yours. You are definitely up against some stiff competition. If you are able to produce a high-quality website that looks really professional and inviting, then you are one step closer to achieving online success. You don't want to drown in the sea of plain-looking websites. You want to stand out!
A website that is created by a professional will also improve your marketing campaign. Because a website with excellent design generates interest and customers, potential customers will stay on your website and you won't be disappointed with high bounce rates! This helps your rank in Google search results, too.
Your website serves as the foundation for your online business. A website that looks like it was created by a fifth-grader is suspicious and is likely to drive your potential customers away. A beautifully designed website, on the other hand, can help ensure that your brand is noticed and remembered in a good way.
Now that you know why you need a professionally designed website, the only thing left for you to do is find a pro web designer who can create the website of your dream. Well, you need not look anywhere else! Danger Dynamite can create the perfect website for your business that will exude professionalism and credibility and at the same time reflect the uniqueness of your brand. Talk to us today and we'll discuss with you our ideas for your website!