People do not just like a fast website. They expect it. It's 2018 and as far as consumers are concerned they shouldn't have to wait for more than two seconds for a web page to load - not if there are other sites with the same kind of information that can do that.
Of course, it should also be noted that Google prefers fast websites as well. In fact, speed is a ranking factor for Google. The search engine giant is determined to focus on ranking websites based on mobile experience, so now is really the time for businesses to work on delivering the fastest and smoothest desktop and mobile experience they can.
Why is Website Speed Important on Both Desktop and Mobile Devices?
First of all, loading time is a major factor that contributes to website abandonment. Most users have very little patience for a web page that takes a while to load. 40% of users leave a page if it takes more than three seconds to load and every second delay in page speed can lead to a 7% reduction in conversion and 11% decline in page views.
When a prospective customer is not satisfied (or even frustrated) with the performance and speed of your website, he or she is less likely to make a purchase or even visit your website again.
Ok, so what is the standard speed? If we are talking in terms of seconds, then just consider this: 47% of users expect a web page to load in less than two seconds. Yes, we know what you're thinking - people are impatient. They want access to things and information instantly.
What could be slowing your website down? 80% of a webpage's load time is spent rendering the many coded elements on a page. Those elements include scripts, images, style sheets, plugins, and everything else that make up your website. If you want to speed up the load time of your web pages for all users (which you should) then you should definitely consider optimizing those elements.
You Might Need a New Design
If your website design is not completely optimized for speed, it may be hurting your business. And if you believe you have done what you can to optimize your website and your page speed analysis still shows "slow" then you would really benefit from having a website audit performed by professionals. Danger Dynamite's team can do the audit, find what's slowing your website down and finally make your pages fast and give your audience the information they want INSTANTLY.
If your business is important to you, your goal should be to make it important to your existing and prospective clients too. A boring and lifeless website can lose the attention of visitors just as a confusing and hard to navigate site can turn them away. You want to be sure that your website is professional, attractive, and easy to use. To make sure your website performs the way you want, it is vital that you keep it up to date.
The main things you should focus on when you are updating your website are:
* Making sure your content is fresh
* Updating your website security
* Keeping your website design simple yet on trend
Make Sure Your Content is Fresh
Keeping your content updated on a regular basis can be helpful to your business. For one, it helps you build trust with your customers. When customers can depend on you to provide them with valuable information, you can be sure that they'll turn to you for the products or services they need. Updated information can also help you establish your authority and even your business' existence. What do we mean? Say you are looking for a dentist. You found a website but discover that the last post was years ago. You'd probably think that the dental office is no longer in business, right? Outdated content does not translate well to potential clients who expect you to be updated, especially since we live in a digital age.
Update Your Website's Security
Today, security is one of the things that businesses should take seriously no matter how big or small they are. All too often, we hear about companies getting hacked and getting their customers' information compromised. This can make your clients lose trust in you and can greatly hurt your business. Make sure that the company you choose to build or host your website prioritizes your website's security.
Improve Your Website's Design
There are businesses out there that only focus on content but overlook the importance of the design and navigation elements of their website. You don't want to be one of those businesses. You want to be sure that your website is easy to navigate, mobile-friendly, and neither boring nor obnoxious. There is such a thing as a perfect balance in website design, and that's what you should aim for.
Everybody likes things that are new and fresh - the latest and the best. We know it and you know it. So why should you allow your website to be outdated and bland when updating it can make it stand out?
Even if you don't know how to do it yourself or you're too busy running your business, that should not be an excuse for you to have a website that is less than stellar. Let Danger Dynamite help! Reach out to one of our experts, and we'll talk about what we can do for your digital presence.