For years we viewed social media platforms as somewhat "personal" and as a business owner, you've always stuck with marketing platforms that you believe are more "professional”. However, social media cannot be avoided any longer. No matter how much you try to deny it, the truth is: we are in the golden years of social revolution - and you can't afford to miss out. Social media is here whether you like it or not. The thing that you should consider now is how you can use it to your advantage.
If you have been living offline, or perhaps your business really is brand new, you're probably itching to ask: Where do I begin?
To help you out, we'll discuss some of the basics of social media that you should learn and understand as a business owner.
First of all, social media is not traditional advertising.
Here are some factors that you need to consider before you get involved in social media as a business:
* You should humanize your brand. Show your brand's personality to people. This is the perfect platform for you to show everyone what you're all about. Your brand should be known for a certain characteristic - are you witty, funny, inspirational? Be creative but be consistent too.
* You have to be here for the long haul. It's not something that you just do in one weekend. It's an endless responsibility. But that's just as well because it also delivers endless opportunities for you and your brand.
* Be open and, more importantly, be honest with what you share. People are in social media to connect, to find support, to find people with the same ideals and interests. You should be open to providing advice, especially about your industry. Be as honest as you can when giving your opinion as well.
Social Media Platforms to Choose From
Facebook, Twitter, Instagram, Google+, Linkedin - there is a social network for every type of audience. What you need to know is where your customers are. This would require some research. Do not just guess. You don't want to waste your social marketing efforts on a platform if your target audience is not going to be there to witness those efforts. Choose networks that will allow you to reach and gain potential customers. Know where your people hang out and once you do, it's time to make your appearance on those popular spots.
Social Media Offers Equal Opportunity
Unlike television ads or billboards where only big brands with big budgets can get their prime spots, everyone is on equal ground in social media. It doesn't matter if you're a multinational corporation selling a household-name cookies or a small-town bakeshop who wants to tell the world about your amazing cupcakes. In social media, you can reach the audience you want whenever and wherever they may be. It doesn’t even cost much!
Social media has, indeed, become one of the best tools for businesses big and small. And there's no reason for you to miss out on an opportunity to grow your business by establishing an awesome digital presence! Sure it can be overwhelming at first, but trust us, everything is going to be fine. The good news is you don't have to do it all on your own. You can contact Danger Dynamite and we can help you start and maintain your social media platforms to make sure that you're reaching the right audience when you need to reach them. Let's talk strategy!
A few weeks ago we were contacted by a new start up co-operative, Temperance Brewing Co-Operative, about doing some graphic design for the launch party for their newest brew, the West Coast India Pale Ale. Even with some tight timelines, we were able to deliver the goods, and send them off to the printers with only moments to spare. The launch event at Winston’s English Pub was a success, with the posters and table tent cards looking great. All in all, we were happy to have delivered above and beyond expectations and help a local start up with a fun and successful public launch party.
In addition, we provided some social media marketing goodies and a handful of promo photos for the brewmasters to use in pumping their brand and brews on networks like Facebook and Instagram. This included a few social media graphics for the event itself and general use, along with some product photography inspired by the grassroots temperance colony the co-operative’s name takes inspiration from. Have a look at some of what we provided, and while you’re at it take a peek at the Temperance Brewing Co-Operative online at www.temperancebrewing.ca. Lastly, if you are looking to boost your digital presence, we can help with things like social media, website development, marketing photography and video production to take your business and brand to the next level, please let us know!