When we tell people outside the industry that we are an SEO company, we often get asked what it is that we actually do. This is only fair, especially if someone has been told that their business needs an SEO company to help them.
So let's get to the question – what does an SEO company do? For you to understand all that we do, we need to start by defining what SEO is. SEO or Search Engine Optimization is the process of improving a webpage's search ranking to ultimately increase the brand's online visibility.
An SEO company provides services to help brands achieve those goals. When your site is more attractive and better optimized for search engines, it is more likely that your website will land on the first page of search results when people search for information relevant to your industry.
An SEO company consists of a team of experts who are knowledgeable in various areas of SEO. These pros offer an array of services, including auditing your website, creating a tailored strategy that would meet your business goals, and implementing the tactics that will ultimately help you increase your visibility and drive your business.
Here are a few things an SEO company does:
Improve Your Search Engine Rankings
A good SEO company can help your website rank high in search engines. With the latest tools and proven strategies, an SEO company will make your website look more attractive to Google and other search engines. The higher your content ranks in search engines for important keywords and phrases, the higher your chances of getting new and relevant leads will be too.
Improve Your Website Traffic
Aside from helping your website rank higher on search engines, an SEO company can also help improve the quality of the traffic that your website is getting. Consider this, if you are ranking high for keywords and phrases that are aligned with your service or product then the traffic you receive will be more relevant as well.
Deliver Measurable Results
An SEO firm can help your company grow by providing measurable results. The good thing about SEO is that unlike other traditional marketing strategies, it can be tracked and precisely measured throughout the entire process. An SEO company can provide you with analytics that can include traffic volumes and their sources, search engine positions, and a lot more.
Here are some of the different services that an SEO company can offer:
Take note that not all SEO companies are the same. There are the good ones that use the best practices and work hard to help business websites improve their ranking. There are also those who use tactics that may be effective in delivering quick results but will eventually cause your site to be penalized and threaten your reputation.
In the current digital landscape, your business needs an SEO company. You need one that can understand your business goals and tailor services according to those goals. That's what Danger Dynamite offers. Contact us and we'll answer all your SEO-related questions!
If your business is important to you, your goal should be to make it important to your existing and prospective clients too. A boring and lifeless website can lose the attention of visitors just as a confusing and hard to navigate site can turn them away. You want to be sure that your website is professional, attractive, and easy to use. To make sure your website performs the way you want, it is vital that you keep it up to date.
The main things you should focus on when you are updating your website are:
* Making sure your content is fresh
* Updating your website security
* Keeping your website design simple yet on trend
Make Sure Your Content is Fresh
Keeping your content updated on a regular basis can be helpful to your business. For one, it helps you build trust with your customers. When customers can depend on you to provide them with valuable information, you can be sure that they'll turn to you for the products or services they need. Updated information can also help you establish your authority and even your business' existence. What do we mean? Say you are looking for a dentist. You found a website but discover that the last post was years ago. You'd probably think that the dental office is no longer in business, right? Outdated content does not translate well to potential clients who expect you to be updated, especially since we live in a digital age.
Update Your Website's Security
Today, security is one of the things that businesses should take seriously no matter how big or small they are. All too often, we hear about companies getting hacked and getting their customers' information compromised. This can make your clients lose trust in you and can greatly hurt your business. Make sure that the company you choose to build or host your website prioritizes your website's security.
Improve Your Website's Design
There are businesses out there that only focus on content but overlook the importance of the design and navigation elements of their website. You don't want to be one of those businesses. You want to be sure that your website is easy to navigate, mobile-friendly, and neither boring nor obnoxious. There is such a thing as a perfect balance in website design, and that's what you should aim for.
Everybody likes things that are new and fresh - the latest and the best. We know it and you know it. So why should you allow your website to be outdated and bland when updating it can make it stand out?
Even if you don't know how to do it yourself or you're too busy running your business, that should not be an excuse for you to have a website that is less than stellar. Let Danger Dynamite help! Reach out to one of our experts, and we'll talk about what we can do for your digital presence.
Undeniably, in today’s landscape, digital marketing should take up a big portion of your marketing strategy. This is understandable. After all, there’s only one place where you can find all businesses and consumers – online. If you want to be able to find them, reach them, and connect with them, you have to be present online too.
As a small business, the whole digital marketing landscape can be overwhelming, especially since trends rarely stay the same for years or even months. Also, you already have to invest your time and energy into running your business. However, that does not mean that you should be left unaware of what digital marketing strategies will maximize your return on investment for your business.
Establish Goals and Identify the Tools You Need
Just as you established your goals before you started your business, you should also have your marketing goals in mind before any strategy is employed. Be as specific as you can. For instance, you might want to generate at least 50% more leads compared to last year.
Once you have identified your goals, you need to know what digital marketing tools you need to achieve those goals.
Assess Your Existing Digital Marketing Channels
When you are thinking of the digital marketing channels that you can incorporate into your strategy, it will be helpful if you can evaluate those that you are already using. Once you have a clear idea of what you have and how they are used, you can start thinking about which ones you should keep and which to cut.
Create Your Buyer Personas
One of the most important things to know when you are marketing, whether it’s online or offline, is who you are targeting your efforts to. The best strategies have detailed buyer personas in their foundation. Needless to say, you need to create them. Your buyer personas will represent your ideal customers. As much as possible, you should use real data instead of making assumptions when creating them.
Audit Your Content
Assuming that you already have existing content. You should make a list and rank them based on their previous performance in relation to the goals you have now. The point is to figure out which of your content is working and which is not. This will help ensure that you’re creating the right kind of content for the goals you have in mind.
These are some digital marketing strategies that can help you broaden your presence online. Managing your own digital marketing can be quite overwhelming, especially when you are also busy growing your business. Here’s one more tip for you – enlist the help of professionals! Danger Dynamite has a great team that can handle your digital marketing strategies so you can focus on what you’re good at. Give us a call today!