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People today spend hours and hours on their phones and tablets. Some may even say that they spend more time on their smartphones than they do interacting with actual people. It is therefore not surprising that businesses approach and interact with consumers through their mobile websites. That is why mobile user experience is extremely important.

Think about the last time you made an online purchase. Was it difficult to navigate the website? Did you find the product easily? Was the checkout process hassle-free? If you had a great experience buying from a particular website, there is a big chance you'll choose them when you need to make a purchase again. Just as how a bad user experience will probably keep you from ever checking that website in the future.

Why is Mobile User Experience Important?

Mobile user experience grows in importance as mobile devices continue to be constantly used on a daily basis. Mobile devices trump traditional desktops and laptops as they are easier to use, faster, and more readily available.

Picture yourself riding a bus and caught in traffic. You see something that caught your interest and you want to "Google" it to get more information. Since Google is mobile-friendly, it is very easy to use even with your phone. This scenario is quite common. In fact, these days, Google gets more search queries from users using their mobile devices than it does from those using PCs. Additionally, Google rewards websites that are mobile-friendly. That is why it is important that your website should be ready to accommodate mobile users as their numbers steadily increase.

A few years back, the major concern is that the screen size of mobile devices is a whole lot smaller than desktops and laptops and maintaining readability proved to be a challenge. But having user experience in mind, website designers and developers have come up with solutions that make mobile websites clear, easy to navigate, and easy to consume, in terms of layout, style, and of course, content. As a business owner, you should make sure that your website is able to convey your messages and important information about your products and services on any screen size.

In conclusion, mobile user experience is extremely important due to the number of users that are steadily becoming more and more active and dependent on mobile platforms. So if you want to make sure that your business maintains a strong online presence, then you should have a website that is mobile-friendly both for SEO purposes and more importantly, for your audience.

Published in Blog

It's very exciting when you get to that point that your business is thriving in your area and attracting more and more customers through search engine results. The next step is to expand your business to other areas! However, it's not as easy as it sounds. Aside from taking care of everything for the expansion, your SEO would need tweaking as well.

If the time has come for you to expand your SEO to include additional cities, these tips can be of great help:


Expand to the Right Areas

When expanding your business, it's normal to get a little too excited and believe you know exactly what you want to happen with your business and where you want to expand. Before you make a final decision, however, you need to take some time to consider a few things, like the new city's proximity and how much time you would have to spend traveling and how much time you would have for actually running your business. It is a good idea to expand close to your city as opposed to jumping across the map.


Learn About Your Competition

You should be aware of other similar businesses that would be your competition. Why is this important? It's because the more competition you'll have in that city, the harder you are going to try and compete for spots on Google and other search engine results. You can do a Google search to see who comes up or you can have a competitor analysis done. This can help you make expanding decisions.


Make Sure You Incorporate Service Areas for SEO

As you expand your business to other cities, make sure that those are reflected in your website as well. Consider having a services area section which will greatly help potential customers when they land on your website and want to know if your products or services are available where they live.

You can also have pages on your website that are geo-targeted and service-specific. They will definitely give you a higher chance of ranking and guide customers to be where you want them.

Aside from the tips we have mentioned, there are many other ways you can enhance your local SEO as you expand your business. If you would like to know more or if you want an SEO expert to help you with a good strategy, reach out to Danger Dynamite and we'll be happy to help!

Published in Blog
Saturday, 14 July 2018 14:18

Is Video Marketing Right for You?

The time to start video marketing is now. Did you know that YouTube is the second largest search engine? Depending on your market, there are a number of ways you can advertise your brand and products. There is still the traditional route that you can take, which includes billboards, print, and TV ads, etc. Or you can go for the more modern approach: SEO, blogs, social media, email marketing, and video marketing.

Marketing professionals all over the world agree that video marketing is among those that can give the best return on investment. We’re sure you’re wondering how it can do that if it's going to work for you and your business...  Read on below to find out.


Most people who use smartphones watch a video at least once a day on their phones and many of those are actually digital marketing videos. Also, a third of all online activities are spent watching videos. It is, therefore, no surprise that video marketing has become the effective medium it has. The question though is, is it right for your brand and your audience?

Know Your Audience

Knowing your audience, or your target demographic is one of the key factors in launching a successful marketing campaign, including video marketing.  Your audience members share many things in common like location, age, gender, interests, and more. Unless you know who your audience is, you won't be able to market effectively. If you have men and millennials as part of your audience, then video marketing is an excellent idea. After all, millennials watch the most videos online and men spent 40% more time checking out videos online compared to women.

Think About Your Message

If you are considering video marketing, you should first think about what you want to say and how you want to say it. This task will be so much easier if you know your audience well. Remember to stick to your goals, which should include catching their attention, keeping their interest, getting your message across, and prompting them to take action.

Mix Your Marketing Media

Video marketing is undeniably great but what will work even better is combining marketing media. Stick to your message but deliver it in different ways. For instance, you have your video. Elaborate more on your message through a blog post. Then tell people about it on social media. When you use different types of media for marketing, you get to engage your audience better.

Digital marketing is constantly evolving but you shouldn't feel overwhelmed. As to whether video marketing is right for you, the answer is you can make it right for you. Do not miss out on the opportunity to engage more people. The time to start video marketing is now. Call Danger Dynamite if you have any questions about video marketing or if you're ready to give it a try!

The time to start video marketing is now. Did you know that YouTube is the second largest search engine? Depending on your market, there are a number of ways you can advertise your brand and products. There is still the traditional route that you can take, which includes billboards, print, and TV ads, etc. Or you can go for the more modern approach: SEO, blogs, social media, email marketing, and video marketing.

Marketing professionals all over the world agree that video marketing is among those that can give the best return on investment. We’re sure you’re wondering how it can do that, if it's going to work for you and your business..  Read on below to find out.


Most people who use smartphones watch a video at least once a day on their phones and many of those are actually digital marketing videos. Also, a third of all online activities are spent watching videos. It is, therefore, no surprise that video marketing has become the effective medium it has. The question though is, is it right for your brand and your audience?

Know Your Audience

Knowing your audience, or your target demographic, is one of the key factors in launching a successful marketing campaign, including video marketing.  Your audience members share many things in common like location, age, gender, interests, and more. Unless you know who your audience is, you won't be able to market effectively. If you have men and millennials as part of your audience, then video marketing is an excellent idea. After all, millennials watch the most videos online and men spent 40% more time checking out videos online compared to women.

Think About Your Message

If you are considering video marketing, you should first think about what you want to say and how you want to say it. This task will be so much easier if you know your audience well. Remember to stick to your goals, which should include catching their attention, keeping their interest, getting your message across, and prompting them to take action.

Mix Your Marketing Media

Video marketing is undeniably great but what will work even better is combining marketing media. Stick to your message but deliver it in different ways. For instance, you have your video. Elaborate more on your message through a blog post. Then tell people about it on social media. When you use different types of media for marketing, you get to engage your audience better.

Digital marketing is constantly evolving but you shouldn't feel overwhelmed. As to whether video marketing is right for you, the answer is you can make it right for you. Do not miss out on the opportunity to engage more people. The time to start video marketing is now. Call Danger Dynamite if you have any questions about video marketing or if you're ready to give it a try! 

Published in Blog
Saturday, 07 July 2018 14:03

Is Your SEO Affected By Social Media?

Social media is part of our daily lives, this we cannot deny. However, there are many business owners who still wonder what the benefits are of having a presence on social media platforms.

There are a number of ways social media affects your business, but we are going to focus on one of the most important areas: what social media does for SEO.

It is important to understand that while social media signals such as likes, reviews, and shares do not directly affect search rankings, they do have an effect on your SEO efforts. For one, having a social media presence helps increase your online visibility and improves brand recognition. It also broadens content distribution and gives your content a much longer lifespan. Most importantly, being active on social media drives traffic to your website.

So, "Is your SEO affected by social media?" Yes. Yes, it is. Read on to find out exactly how.

Social Media Boosts Online Visibility and Brand Awareness

The whole point of marketing is to increase leads and ultimately, sales. The more that prospective customers see your products and read about your services, the more opportunities you have to successfully convert them. Now, think about the last time you "Googled" a certain brand or company. If you remember, the first page of results displayed the brand's actual website. What else? Yes, it also showed links to the Facebook reviews about the brand, tweets, and YouTube videos, among others. What does this tell us? Social media results also show up on Google's search results and they are often on the first page. This gives your online visibility and brand recognition a significant boost.

Social Media Extends the Life of Your Content and Its Reach

On average, there are 1.45 billion daily active users on Facebook. Yes, that's how many people are consuming and sharing content.

The lifespan of a published blog post largely depends on the algorithms of search engines, as every article you post competes with thousands of similar articles. Social media gives you an edge here. Reposting blog articles on social platforms allows you to control distribution and even extend the life of your content. Through social media, people can discover and share your content, content that they may not have otherwise found.

As you can see, having a social media strategy in place can positively affect your SEO as it can help improve your rankings and brand recognition, as long as it is executed the right way.

 

A few recommendations to improve your platforms are below:

- You should not just have a profile on one platform, but at very least all the major ones.
- You want to make sure that you optimize your profiles by using keywords and of course, linking back to your website.
- Update your contact information so that it’s accurate.
- Most importantly, interact with your clients and prospects by responding to comments, whether they're negative or positive, and answer queries with a friendly, yet professional tone.

Now that you know about social media's importance in SEO, what should your next step be? Reach out to Danger Dynamite and we'll talk about what we can do to help you with your SEO and social media marketing! 

Published in Blog
Thursday, 28 June 2018 09:48

How Fast Should Your Website Be?

People do not just like a fast website. They expect it. It's 2018 and as far as consumers are concerned they shouldn't have to wait for more than two seconds for a web page to load - not if there are other sites with the same kind of information that can do that.

Of course, it should also be noted that Google prefers fast websites as well. In fact, speed is a ranking factor for Google. The search engine giant is determined to focus on ranking websites based on mobile experience, so now is really the time for businesses to work on delivering the fastest and smoothest desktop and mobile experience they can.

Why is Website Speed Important on Both Desktop and Mobile Devices?

First of all, loading time is a major factor that contributes to website abandonment. Most users have very little patience for a web page that takes a while to load. 40% of users leave a page if it takes more than three seconds to load and every second delay in page speed can lead to a 7% reduction in conversion and 11% decline in page views.

When a prospective customer is not satisfied (or even frustrated) with the performance and speed of your website, he or she is less likely to make a purchase or even visit your website again.

Ok, so what is the standard speed? If we are talking in terms of seconds, then just consider this: 47% of users expect a web page to load in less than two seconds. Yes, we know what you're thinking - people are impatient. They want access to things and information instantly.

What could be slowing your website down? 80% of a webpage's load time is spent rendering the many coded elements on a page. Those elements include scripts, images, style sheets, plugins, and everything else that make up your website. If you want to speed up the load time of your web pages for all users (which you should) then you should definitely consider optimizing those elements.

You Might Need a New Design

If your website design is not completely optimized for speed, it may be hurting your business. And if you believe you have done what you can to optimize your website and your page speed analysis still shows "slow" then you would really benefit from having a website audit performed by professionals. Danger Dynamite's team can do the audit, find what's slowing your website down and finally make your pages fast and give your audience the information they want INSTANTLY.

Published in Blog

Years ago, it didn't matter much if your website was not mobile-friendly or if you didn't even have a website. Not having a social media account wasn't a problem either. As an HVAC company, people did not expect you to be "internet savvy". Times have changed and things couldn't be more different today.

Now that it's 2018, it’s to your advantage to have a digital marketing strategy in place for your HVAC business. You will also want to avoid committing these digital marketing mistakes that can affect your reputation and your business:

Having a Website That is Not Secure, Slow, and Not Mobile-Friendly

The HVAC companies that have seen the biggest growth last year started by giving their existing websites an overhaul. They reinvented their websites so they are fast, secure, and mobile-friendly – all to deliver a rewarding experience to their website guests. Why are all these changes important? Your potential clients should be able to view your website no matter what device they are using. They live busy lives so your website should be fast to load or else they'll leave and find what they need elsewhere.

Targeting the Wrong Audience

Many HVAC contractors still make the mistake of spending valuable money on marketing campaigns that are directed to just anyone and everyone, including teenagers and renters.  What happens is that they are only able to reach a few viable leads. If your services are for a specific type of person (for instance, millennial homeowners), you have to know exactly how that particular consumer evolves from being just a reader of an ad or content to a loyal customer. To avoid wasting your marketing fund, a study of client behavior and demographics should be performed to define your target audience.

Failing to be Present on Social Media

Customers spend about 20% to 40% more when companies engage with them on social media. That's why it is important that you are able to form connections with your customers by responding to their reviews and comments, whether they are good or bad, offering exclusive discounts, and updating them with the latest services and products you might offer. In this age, being present on social media isn't just an option – it is a necessity.

You see, digital marketing mistakes committed by HVAC companies are often due to not knowing how to establish and manage their online presence. One way to ensure that your business will be able to build credibility online and gain potential customers is by having a reliable digital marketing firm to help you out.

Danger Dynamite has a team of professionals who can get your HVAC business the boost it needs online. Contact us and let's talk about what we can do for you! 

Published in Blog
Thursday, 14 June 2018 09:40

What Can an SEO Company Do for You?

When we tell people outside the industry that we are an SEO company, we often get asked what it is that we actually do. This is only fair, especially if someone has been told that their business needs an SEO company to help them.

So let's get to the question – what does an SEO company do? For you to understand all that we do, we need to start by defining what SEO is. SEO or Search Engine Optimization is the process of improving a webpage's search ranking to ultimately increase the brand's online visibility.

An SEO company provides services to help brands achieve those goals. When your site is more attractive and better optimized for search engines, it is more likely that your website will land on the first page of search results when people search for information relevant to your industry.

An SEO company consists of a team of experts who are knowledgeable in various areas of SEO. These pros offer an array of services, including auditing your website, creating a tailored strategy that would meet your business goals, and implementing the tactics that will ultimately help you increase your visibility and drive your business.

Here are a few things an SEO company does:

Improve Your Search Engine Rankings

A good SEO company can help your website rank high in search engines. With the latest tools and proven strategies, an SEO company will make your website look more attractive to Google and other search engines. The higher your content ranks in search engines for important keywords and phrases, the higher your chances of getting new and relevant leads will be too.

Improve Your Website Traffic

Aside from helping your website rank higher on search engines, an SEO company can also help improve the quality of the traffic that your website is getting. Consider this, if you are ranking high for keywords and phrases that are aligned with your service or product then the traffic you receive will be more relevant as well.

Deliver Measurable Results

An SEO firm can help your company grow by providing measurable results. The good thing about SEO is that unlike other traditional marketing strategies, it can be tracked and precisely measured throughout the entire process. An SEO company can provide you with analytics that can include traffic volumes and their sources, search engine positions, and a lot more.

Here are some of the different services that an SEO company can offer:

  • Website Analysis
  • SEO Strategy Development
  • SEO Tool Setup
  • Optimization Execution
  • Ongoing SEO Services (blogging, link-building campaigns, and more)

Take note that not all SEO companies are the same. There are the good ones that use the best practices and work hard to help business websites improve their ranking. There are also those who use tactics that may be effective in delivering quick results but will eventually cause your site to be penalized and threaten your reputation.

In the current digital landscape, your business needs an SEO company. You need one that can understand your business goals and tailor services according to those goals. That's what Danger Dynamite offers. Contact us and we'll answer all your SEO-related questions! 

Published in Blog
Thursday, 07 June 2018 09:36

How to Market Your Law Firm Online

A decade ago, the legal industry became over-saturated, and even now, in 2018, many of the law firms are still feeling it, which has a negative effect on partners. For one, it has become harder for lawyers to get ideal clients and secondly, there’s tough competition when it comes to acquiring the best, new talent.

It is no wonder then that most law firms are searching for more effective ways to land new clients and get the best recruits out there. Having an impactful digital marketing strategy for your law firm can help you achieve both goals.

When you market your law practice successfully, you are making yourself visible to new clients, and you are providing them with an opportunity to reach out and hire you. Other law firms also recognize the need for digital marketing, so you need to be able to outperform and outrank them. Here are five marketing trends that can help you catch the interest of new clients and talents:

Make Yours the Go-To Website for Clients and Talents

Years ago, people turned to the Yellow Pages when they were in need of something or if they were looking for a local business. Now, about 93% of consumers simply go online to perform the same searches. This is why your law firm's website is your number one asset – at least when it comes to digital marketing. It all starts and finishes with your website. If you want to attract and convert clients and find new talent, your website shouldn't merely exist. It has to be excellent: easy to find, appealing, mobile-friendly, speedy, and authoritative.

Have Content Marketing and SEO Strategies for Lawyers in Place

Search Engine Optimization (SEO) is the key to making your website rank on the first page of search engine results page when people search for keywords related to your industry. If you want to be seen, your law firm's website needs to land on Google's first page, as over 55% of all clicks go to the top three organic search results.

Don't forget about the importance of content marketing either! Remember that what your website is presenting – be it in text or images – contributes to a person's decision to contact you, or not. So ask yourself, do I have a blog? Is it easy to read, informative, and entertaining? Is my content powerful enough to encourage possible recruits and prospective clients to take action?

Expand the Reach of Your Online Footprint

As you may know, you do not have to fight battles only on your home turf. There’s an incentive to claim online real estate outside of your website as well. Step one, you need a Facebook page. The reason is that 95% of millennials expect brands to be present on Facebook. And it's not just them. About 87% of those who fall under the Generation X category and even 70% of people between the ages of 45 and 60 believe that brands should have a Facebook page. In a big way, being on Facebook humanizes you, and gives people a quick look at what goes on in your law firm. Remember that to many people, lawyers can be stuffy and inaccessible. You can prove them wrong by posting about other activities that you do like charities, sports events, and more. A great digital marketing team can help you determine the right social media platform for your law firm.

Do Not Discount the Power of Email Marketing for Lawyers

It’s been said that everyone has to use legal services at least twice in their lifetime. That means when you take on a client, you also have an opportunity to build loyalty and become their lawyer or their brother's lawyer, or their daughter's lawyer, or even their colleague's lawyer potentially for life. One good way to connect with clients is through email marketing. Since 92% of adults use email on a regular basis, it is an effective way to stay relevant to your prospects.

These are just some ways you can market your law firm online. Of course, there are other excellent strategies that your law practice can utilize. But the one thing that you should certainly consider is to get a reputable digital marketing agency that recognizes and meets your needs. Danger Dynamite can do that and more for you. Give us a call and find out why choosing us is the best decision for your law firm.

Published in Blog

No one can deny that content marketing plays a huge role in the success of businesses these days. Together with social media, it can greatly help you achieve your business goals. Not only is content marketing among the biggest changes we've seen in how brands market themselves, but it has also altered the way consumers respond and interact with a company.

But just because content marketing has been around for a while now, it doesn't mean that everybody has it figured out. In fact, there are some mistakes that many business owners and some marketers commit over and over again and how you can fix them:

Sales Pitches That are Too "Loud"

We get it. You want your content to drive conversions. But the thing is, if your sales pitch dominates the actual content, it can be distracting and can make your content unshareable. Your audience will look elsewhere for more useful and less self-promotional content. Remember to provide your audience with value first. If your content is solid, a hard sales pitch won't be necessary. It's best to let your audience come to the conclusion on their own that you can provide them with the solution they need.

Excessive Pagination

If your article is lengthy and has multiple sections, splitting content into a number of pages may be helpful. However, if the split is pointless and you just slice content into pages that aren't really necessary or useful to your readers, it can feel like clickbait and push your audience to leave your site. This reflects poorly on you. Make sure that you use pagination with care and avoid it unless it's really necessary.

Irrelevant Content

So you have interesting information that you want to share. The question is - does it belong on your website? If the topic has nothing to do with your website or your industry, that can be quite confusing to your visitors. And even if this particular content attracts traffic, it is unlikely to lead to conversions. Avoid posting irrelevant content. Instead, focus on content that fits your industry perfectly.

Autoplay Ads

If you listen to music or watch videos while browsing other websites, you know how irritating it is when a video suddenly plays somewhere and can’t be located immediately. When your website has hidden autoplay ads, you can expect a higher bounce rate. Even if someone checking your site is there for the content, these ads can easily annoy them, potentially costing you a prospective client.

Ineffective Site Formatting

Don't forget that when a guest visits your website, the first thing that he or she will notice will be the way your site looks. Even if you have really good content, that won’t matter when your guest leaves because your site is ugly or appears "spammy". The same goes for how you format videos, texts, and images. If the quality is lacking, it can make your site look unprofessional and users will deem it as such. Your website should also be mobile-friendly as the majority of users go online using their smartphones.

If your content is not working the way you expect it to, ask yourself if you are guilty of any of the above-mentioned mistakes. Take time to reevaluate your content and make sure that every single piece you post has value. If you believe you need help with your content, do not hesitate to reach out to the professionals. Danger Dynamite's team is ready to create awesome content and make sure that it helps you achieve your business goals.

Published in Blog

If your business is important to you, your goal should be to make it important to your existing and prospective clients too. A boring and lifeless website can lose the attention of visitors just as a confusing and hard to navigate site can turn them away. You want to be sure that your website is professional, attractive, and easy to use. To make sure your website performs the way you want, it is vital that you keep it up to date.
The main things you should focus on when you are updating your website are:
* Making sure your content is fresh
* Updating your website security
* Keeping your website design simple yet on trend
Make Sure Your Content is Fresh
Keeping your content updated on a regular basis can be helpful to your business. For one, it helps you build trust with your customers. When customers can depend on you to provide them with valuable information, you can be sure that they'll turn to you for the products or services they need. Updated information can also help you establish your authority and even your business' existence. What do we mean? Say you are looking for a dentist. You found a website but discover that the last post was years ago. You'd probably think that the dental office is no longer in business, right? Outdated content does not translate well to potential clients who expect you to be updated, especially since we live in a digital age.
Update Your Website's Security
Today, security is one of the things that businesses should take seriously no matter how big or small they are. All too often, we hear about companies getting hacked and getting their customers' information compromised. This can make your clients lose trust in you and can greatly hurt your business. Make sure that the company you choose to build or host your website prioritizes your website's security.
Improve Your Website's Design
There are businesses out there that only focus on content but overlook the importance of the design and navigation elements of their website. You don't want to be one of those businesses. You want to be sure that your website is easy to navigate, mobile-friendly, and neither boring nor obnoxious. There is such a thing as a perfect balance in website design, and that's what you should aim for.
Everybody likes things that are new and fresh - the latest and the best. We know it and you know it. So why should you allow your website to be outdated and bland when updating it can make it stand out?
Even if you don't know how to do it yourself or you're too busy running your business, that should not be an excuse for you to have a website that is less than stellar. Let Danger Dynamite help! Reach out to one of our experts, and we'll talk about what we can do for your digital presence.

Published in Blog
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