People do not just like a fast website. They expect it. It's 2018 and as far as consumers are concerned they shouldn't have to wait for more than two seconds for a web page to load - not if there are other sites with the same kind of information that can do that.
Of course, it should also be noted that Google prefers fast websites as well. In fact, speed is a ranking factor for Google. The search engine giant is determined to focus on ranking websites based on mobile experience, so now is really the time for businesses to work on delivering the fastest and smoothest desktop and mobile experience they can.
Why is Website Speed Important on Both Desktop and Mobile Devices?
First of all, loading time is a major factor that contributes to website abandonment. Most users have very little patience for a web page that takes a while to load. 40% of users leave a page if it takes more than three seconds to load and every second delay in page speed can lead to a 7% reduction in conversion and 11% decline in page views.
When a prospective customer is not satisfied (or even frustrated) with the performance and speed of your website, he or she is less likely to make a purchase or even visit your website again.
Ok, so what is the standard speed? If we are talking in terms of seconds, then just consider this: 47% of users expect a web page to load in less than two seconds. Yes, we know what you're thinking - people are impatient. They want access to things and information instantly.
What could be slowing your website down? 80% of a webpage's load time is spent rendering the many coded elements on a page. Those elements include scripts, images, style sheets, plugins, and everything else that make up your website. If you want to speed up the load time of your web pages for all users (which you should) then you should definitely consider optimizing those elements.
You Might Need a New Design
If your website design is not completely optimized for speed, it may be hurting your business. And if you believe you have done what you can to optimize your website and your page speed analysis still shows "slow" then you would really benefit from having a website audit performed by professionals. Danger Dynamite's team can do the audit, find what's slowing your website down and finally make your pages fast and give your audience the information they want INSTANTLY.
Years ago, it didn't matter much if your website was not mobile-friendly or if you didn't even have a website. Not having a social media account wasn't a problem either. As an HVAC company, people did not expect you to be "internet savvy". Times have changed and things couldn't be more different today.
Now that it's 2018, it’s to your advantage to have a digital marketing strategy in place for your HVAC business. You will also want to avoid committing these digital marketing mistakes that can affect your reputation and your business:
Having a Website That is Not Secure, Slow, and Not Mobile-Friendly
The HVAC companies that have seen the biggest growth last year started by giving their existing websites an overhaul. They reinvented their websites so they are fast, secure, and mobile-friendly – all to deliver a rewarding experience to their website guests. Why are all these changes important? Your potential clients should be able to view your website no matter what device they are using. They live busy lives so your website should be fast to load or else they'll leave and find what they need elsewhere.
Targeting the Wrong Audience
Many HVAC contractors still make the mistake of spending valuable money on marketing campaigns that are directed to just anyone and everyone, including teenagers and renters. What happens is that they are only able to reach a few viable leads. If your services are for a specific type of person (for instance, millennial homeowners), you have to know exactly how that particular consumer evolves from being just a reader of an ad or content to a loyal customer. To avoid wasting your marketing fund, a study of client behavior and demographics should be performed to define your target audience.
Failing to be Present on Social Media
Customers spend about 20% to 40% more when companies engage with them on social media. That's why it is important that you are able to form connections with your customers by responding to their reviews and comments, whether they are good or bad, offering exclusive discounts, and updating them with the latest services and products you might offer. In this age, being present on social media isn't just an option – it is a necessity.
You see, digital marketing mistakes committed by HVAC companies are often due to not knowing how to establish and manage their online presence. One way to ensure that your business will be able to build credibility online and gain potential customers is by having a reliable digital marketing firm to help you out.
Danger Dynamite has a team of professionals who can get your HVAC business the boost it needs online. Contact us and let's talk about what we can do for you!
A decade ago, the legal industry became over-saturated, and even now, in 2018, many of the law firms are still feeling it, which has a negative effect on partners. For one, it has become harder for lawyers to get ideal clients and secondly, there’s tough competition when it comes to acquiring the best, new talent.
It is no wonder then that most law firms are searching for more effective ways to land new clients and get the best recruits out there. Having an impactful digital marketing strategy for your law firm can help you achieve both goals.
When you market your law practice successfully, you are making yourself visible to new clients, and you are providing them with an opportunity to reach out and hire you. Other law firms also recognize the need for digital marketing, so you need to be able to outperform and outrank them. Here are five marketing trends that can help you catch the interest of new clients and talents:
Make Yours the Go-To Website for Clients and Talents
Years ago, people turned to the Yellow Pages when they were in need of something or if they were looking for a local business. Now, about 93% of consumers simply go online to perform the same searches. This is why your law firm's website is your number one asset – at least when it comes to digital marketing. It all starts and finishes with your website. If you want to attract and convert clients and find new talent, your website shouldn't merely exist. It has to be excellent: easy to find, appealing, mobile-friendly, speedy, and authoritative.
Have Content Marketing and SEO Strategies for Lawyers in Place
Search Engine Optimization (SEO) is the key to making your website rank on the first page of search engine results page when people search for keywords related to your industry. If you want to be seen, your law firm's website needs to land on Google's first page, as over 55% of all clicks go to the top three organic search results.
Don't forget about the importance of content marketing either! Remember that what your website is presenting – be it in text or images – contributes to a person's decision to contact you, or not. So ask yourself, do I have a blog? Is it easy to read, informative, and entertaining? Is my content powerful enough to encourage possible recruits and prospective clients to take action?
Expand the Reach of Your Online Footprint
As you may know, you do not have to fight battles only on your home turf. There’s an incentive to claim online real estate outside of your website as well. Step one, you need a Facebook page. The reason is that 95% of millennials expect brands to be present on Facebook. And it's not just them. About 87% of those who fall under the Generation X category and even 70% of people between the ages of 45 and 60 believe that brands should have a Facebook page. In a big way, being on Facebook humanizes you, and gives people a quick look at what goes on in your law firm. Remember that to many people, lawyers can be stuffy and inaccessible. You can prove them wrong by posting about other activities that you do like charities, sports events, and more. A great digital marketing team can help you determine the right social media platform for your law firm.
Do Not Discount the Power of Email Marketing for Lawyers
It’s been said that everyone has to use legal services at least twice in their lifetime. That means when you take on a client, you also have an opportunity to build loyalty and become their lawyer or their brother's lawyer, or their daughter's lawyer, or even their colleague's lawyer potentially for life. One good way to connect with clients is through email marketing. Since 92% of adults use email on a regular basis, it is an effective way to stay relevant to your prospects.
These are just some ways you can market your law firm online. Of course, there are other excellent strategies that your law practice can utilize. But the one thing that you should certainly consider is to get a reputable digital marketing agency that recognizes and meets your needs. Danger Dynamite can do that and more for you. Give us a call and find out why choosing us is the best decision for your law firm.