Years ago, it didn't matter much if your website was not mobile-friendly or if you didn't even have a website. Not having a social media account wasn't a problem either. As an HVAC company, people did not expect you to be "internet savvy". Times have changed and things couldn't be more different today.
Now that it's 2018, it’s to your advantage to have a digital marketing strategy in place for your HVAC business. You will also want to avoid committing these digital marketing mistakes that can affect your reputation and your business:
Having a Website That is Not Secure, Slow, and Not Mobile-Friendly
The HVAC companies that have seen the biggest growth last year started by giving their existing websites an overhaul. They reinvented their websites so they are fast, secure, and mobile-friendly – all to deliver a rewarding experience to their website guests. Why are all these changes important? Your potential clients should be able to view your website no matter what device they are using. They live busy lives so your website should be fast to load or else they'll leave and find what they need elsewhere.
Targeting the Wrong Audience
Many HVAC contractors still make the mistake of spending valuable money on marketing campaigns that are directed to just anyone and everyone, including teenagers and renters. What happens is that they are only able to reach a few viable leads. If your services are for a specific type of person (for instance, millennial homeowners), you have to know exactly how that particular consumer evolves from being just a reader of an ad or content to a loyal customer. To avoid wasting your marketing fund, a study of client behavior and demographics should be performed to define your target audience.
Failing to be Present on Social Media
Customers spend about 20% to 40% more when companies engage with them on social media. That's why it is important that you are able to form connections with your customers by responding to their reviews and comments, whether they are good or bad, offering exclusive discounts, and updating them with the latest services and products you might offer. In this age, being present on social media isn't just an option – it is a necessity.
You see, digital marketing mistakes committed by HVAC companies are often due to not knowing how to establish and manage their online presence. One way to ensure that your business will be able to build credibility online and gain potential customers is by having a reliable digital marketing firm to help you out.
Danger Dynamite has a team of professionals who can get your HVAC business the boost it needs online. Contact us and let's talk about what we can do for you!
You are a business owner. Naturally, you'd want to try things that can help your business. That may be the reason why you got into blogging a few years back when you heard it can improve traffic to your website.
Unfortunately, your blog wasn't able to deliver the results you expected. No one is reading your blog, and you're no longer motivated to write.
Is this a familiar scenario? Do you think your blog is stagnant and not reaching your audience? If you are unsure whether or not your blog needs to be overhauled, here are some tell-tale signs (and how you can fix them):
There are no share buttons. One of the reasons we love social media is how they're the perfect platform to share your blogs on. Now those social media platforms won't be able to do that if there are no share buttons for your blogs.
Your blogs are hard to read. Perhaps you are using a font that is too small or the font colour is too bright (let’s leave neon technocolour fonts in the 2000s?) or maybe the page is too dark. Even if your content is really good, if it's a little challenging to read it, you can bet the person reading it will go somewhere else where their eyes won't be strained from reading.
You don't provide anything of value. This is the opposite of that last one. If you're just publishing just for the sake of publishing, you should stop. You should always provide valuable content. Why? It's because every post is possibly your one chance to impress your guest on your website and get them to come back. You don't want to ruin a chance to get new customers because your blog post doesn't provide valuable information, right?
Your reader has to go through a lot of steps just to comment. Nobody wants to jump through hoops (we're looking at you CAPTCHA) just to be able to leave a comment. If you were in your reader's position and you really liked what you read and you wanted to say something, wouldn't you feel annoyed or even frustrated if you can't do it right away?
If you recognize any of these signs then your blog does need fixing. But how do you do that exactly? With all the things you have to take care of, your blogs may not be on top of your list. However, blogs are too important for your business to be neglected. With Danger Dynamite's help, you can have the best possible blogs for your website. You get to enjoy its many benefits without having to worry about it! Let us help you turn your blog into something that truly reflects what your brand is all about.