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Is Video Marketing Right for You?

The time to start video marketing is now. Did you know that YouTube is the second largest search engine? Depending on your market, there are a number of ways you can advertise your brand and products. There is still the traditional route that you can take, which includes billboards, print, and TV ads, etc. Or you can go for the more modern approach: SEO, blogs, social media, email marketing, and video marketing.

Marketing professionals all over the world agree that video marketing is among those that can give the best return on investment. We’re sure you’re wondering how it can do that if it's going to work for you and your business...  Read on below to find out.


Most people who use smartphones watch a video at least once a day on their phones and many of those are actually digital marketing videos. Also, a third of all online activities are spent watching videos. It is, therefore, no surprise that video marketing has become the effective medium it has. The question though is, is it right for your brand and your audience?

Know Your Audience

Knowing your audience, or your target demographic is one of the key factors in launching a successful marketing campaign, including video marketing.  Your audience members share many things in common like location, age, gender, interests, and more. Unless you know who your audience is, you won't be able to market effectively. If you have men and millennials as part of your audience, then video marketing is an excellent idea. After all, millennials watch the most videos online and men spent 40% more time checking out videos online compared to women.

Think About Your Message

If you are considering video marketing, you should first think about what you want to say and how you want to say it. This task will be so much easier if you know your audience well. Remember to stick to your goals, which should include catching their attention, keeping their interest, getting your message across, and prompting them to take action.

Mix Your Marketing Media

Video marketing is undeniably great but what will work even better is combining marketing media. Stick to your message but deliver it in different ways. For instance, you have your video. Elaborate more on your message through a blog post. Then tell people about it on social media. When you use different types of media for marketing, you get to engage your audience better.

Digital marketing is constantly evolving but you shouldn't feel overwhelmed. As to whether video marketing is right for you, the answer is you can make it right for you. Do not miss out on the opportunity to engage more people. The time to start video marketing is now. Call Danger Dynamite if you have any questions about video marketing or if you're ready to give it a try!

The time to start video marketing is now. Did you know that YouTube is the second largest search engine? Depending on your market, there are a number of ways you can advertise your brand and products. There is still the traditional route that you can take, which includes billboards, print, and TV ads, etc. Or you can go for the more modern approach: SEO, blogs, social media, email marketing, and video marketing.

Marketing professionals all over the world agree that video marketing is among those that can give the best return on investment. We’re sure you’re wondering how it can do that, if it's going to work for you and your business..  Read on below to find out.


Most people who use smartphones watch a video at least once a day on their phones and many of those are actually digital marketing videos. Also, a third of all online activities are spent watching videos. It is, therefore, no surprise that video marketing has become the effective medium it has. The question though is, is it right for your brand and your audience?

Know Your Audience

Knowing your audience, or your target demographic, is one of the key factors in launching a successful marketing campaign, including video marketing.  Your audience members share many things in common like location, age, gender, interests, and more. Unless you know who your audience is, you won't be able to market effectively. If you have men and millennials as part of your audience, then video marketing is an excellent idea. After all, millennials watch the most videos online and men spent 40% more time checking out videos online compared to women.

Think About Your Message

If you are considering video marketing, you should first think about what you want to say and how you want to say it. This task will be so much easier if you know your audience well. Remember to stick to your goals, which should include catching their attention, keeping their interest, getting your message across, and prompting them to take action.

Mix Your Marketing Media

Video marketing is undeniably great but what will work even better is combining marketing media. Stick to your message but deliver it in different ways. For instance, you have your video. Elaborate more on your message through a blog post. Then tell people about it on social media. When you use different types of media for marketing, you get to engage your audience better.

Digital marketing is constantly evolving but you shouldn't feel overwhelmed. As to whether video marketing is right for you, the answer is you can make it right for you. Do not miss out on the opportunity to engage more people. The time to start video marketing is now. Call Danger Dynamite if you have any questions about video marketing or if you're ready to give it a try!