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Video Marketing: Is It Really Essential?

If you are like most business owners, you are thinking of ways you can improve your digital presence. People are always finding new ways to send message to their audience. For instance, video has become an important tool in the marketing world, and if you’re still not using it, you are definitely missing out.

Ever since the television has taken the world by storm in the 1920s, video has always been considered and excellent way of relaying information while providing entertainment. Now technological advances allow us to effectively tell our story with video using a variety of platforms. Indeed, video has become a vital part of our daily lives.

In the world of marketing, video provides marketers with an innovative, fun, entertaining, user-friendly, and best of all, shareable way to reach a wider audience.  

If you are still resisting adding video to your marketing plan, here are some facts you should consider:

People Respond to Videos More than Other Formats

Can you believe that 59% of executives report that if they have to choose between video and text, they are more likely to go for video. Today, many companies realize that consumers respond well to entertaining videos. Consumers of today are always in a rush and are quite impatient That’s why short but informative videos work.

Video is Very Accessible and Highly Shareable

About 92% of mobile users who watch videos share them with others. Social media sites play a big role in this as they provide a “video-friendly” platform for everyone. Even apps that weren’t video-friendly have had to adapt and incorporate videos for their own survival.

With just a click of a button, a video can be easily shared. You can post it to any page or send it privately through a message. They spread incredibly fast across the internet.

Video Reaches Young Audiences

Every week, consumers between the ages of 13 to 24 spend approximately 21.1 hours watching online video content. So if you want Millennials and Generation Z to be a part of your audience, target them by using video in your marketing efforts. One way to accomplish this is by creating an entertaining series on YouTube. You can create “behind the scene” stories that bring your audience into the inner folds of your business culture.

Videos tell your story. Whether it’s an explainer video, a company overview, or a documentary, video is an amazing way to catch the attention of your viewers and keep them coming back!

So are you ready to try video marketing for your business? Danger Dynamite can help you! Contact us today!